Marketing Management Question Paper

Will you please provide the Marketing Management question Papers?

[Raman Vij]

Here is the list of few questions of Marketing Management question Papers which you are looking for .

1. What is Marketing Mix ? Explain the various Marketing Mix elements taking the example of small sized passenger car.

2. (a) What is consumer behavior ? Elaborate the different types of purchase behaviour in the purchase of a product, giving suitable examples.

(b) Explain the marketing criteria to be used for selection of a brand name. Based on these criteria suggest a suitable brand name for the following Products and Services (any two) :

(i) fruit juice
(ii) Indian fast food chain
(iii) footwear

3. What are the major objectives of pricing ? How do the different stages of PLC affect the pricing decision ? Explain giving suitable example.

4. Write short notes on any three of the following :

(a) Implications of social marketing
(b) Perceptual mapping techniques
(c) Matrix organisation
(d) Primary data Vs Secondary data
(e) Characteristics of organisational consumer

Marketing Management Question Paper