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5th June 2015, 09:16 AM
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Syllabus Msc Hospital Administration Bharathiar University
Hi I am adity. Can anyone provide me the syllabus of the Msc Hospital Administration of Bharathiar University???????????
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#2
5th June 2015, 10:15 AM
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Re: Syllabus Msc Hospital Administration Bharathiar University
Hi aidty as you are demanding the Msc Hospital Administration of Bharathiar University, so here I am providing you the syllabus. Bharathiar University is located in Coimbatore, Tamil Nadu, South India, it was established in the year 1982. The University is affiliated by the UGC. As you are demanding the syllabus of Msc Hospital Administration of Bharathiar University, so here I am providing you the syllabus of 2007-2009 Syllabus Msc Hospital Administration Bharathiar University III SEMESTER MARKETING & PUBLIC RELATIONS UNIT – I UNDERSTANDING MARKETING MANAGEMENT Fundamentals of Marketing the critical role of marketing in organizations and society – the concept of marketing – the rapid adoption of marketing management – hospital managers and environment. UNIT – II MARKETING RESEARCH AND INFORMATION Marketing research system – Marketing research process – Characteristics of marketing research Overcoming barriers to use marketing research. Marketing information system – internal record System – Marketing intelligence system – Marketing decision support system – Marketing Mix – Service quality – Dimensions of service quality – special characteristics of service quality. UNIT – III MARKETING STRATEGY AND SERVICES DEVELOPMENT Corporate and strategic planning – business strategic planning – marketing process – service Planning – Developing new services – challenges in new services Development, Effective Organizational arrangements, managing the new services development process- marketing Strategies for product (services) life cycle Designing marketing strategies for market leaders, Challengers, followers & mishears – designing and managing Global marketing strategies. UNIT – IV PRICING AND CHANNELS Pricing – Objectives – types – strategies for pricing – pricing of medical services –pricing of support services. Selecting and managing marketing channels – channel functions and flows – channel levels – channels in service sector – Channel management decisions – channel co-operations, conflict and completion. Market segmentation – Internal marketing – word of module marketing. UNIT – V PROMOTING HOSPITAL SERVICES AND PUBLIC RELATIONS Positioning the market offering – developing a positioning strategy – Promotional method in service sector – Medical camp, conferences, Web site development, internet medicine, public internet programmes, promoting referral doctor systems, Hospital image building programmes – advertising a medium of promotion – advertising media – press, radio, television, films, posters, hoarding, neon signs, city transport – effectiveness of different media. Public Relations – customer (client) value and satisfaction – attracting and retaining customers(clients) – Media relations – Organising press meet, press releases. Reference: Marketing Management – Analysis, Planning Implementation and Control - Philip Kotler Fundamentals of Modern Marketing - Cundiff and Still Marketing Management - William J Stanton Marketing of Hospital Services Service Marketing –text cases and readings - Lovelock Practical public Relations - Sam Black HUMAN RESOURCES MANAGEMENT AND INDUSTRIAL RELATIONS UNIT-1 An introduction to HRM in hospitals – evolution of HRM- HRM and personnel department – nature, characteristics, functions and role of HRM – need for HRM in hospital- organization of HRM in hospitals- HR Managers- policies and procedures for HRM. UNIT-II Manpower planning – job analysis- job descriptions –job specifications- recruitment, selection, placement- training and development. UNIT-III Job changes- promotion- demotion- transfer- separation- performance appraisal- human relations in hospitals- job evaluation- wage and salary administration – personnel audit- social security and retirement benefits. UNIT-IV Industrial relations- employees association- trade union-functions responsibilities structure – employer- employee relation- participative management – collective bargaining in hospitals discipline and disciplinary actions – employee welfare measures- need for training – different types of training programmes in hospitals. UNIT-V Labour policy and labour laws with emphasis on hospital management- ESI act- Industrial dispute act – payment of wages act- minimum wages act – workman compensation act, 1923 – laws related to child labour – maternity benefit act – contract labour act – bonus act – gratuity act provident fund act – equal remuneration act – maternity benefit act – contract labour act. ************************************************** **************************** References: Handbook of hospital personnel management – R.Cgoel Human resource management – P.C Tripathi Personnel management – C.B Memoria Industrial law - N.D Kapoor Industrial relations and labour legislation - Dr.R.Venkatapathy,Adhitya publisher RESEARCH METHODOLOGY UNIT-I Introduction to research methodology: meaning of research – objective of research – relevance to management with special reference to hospital management – research orientation and managerial performance. UNIT-II Formulation of the problem – research design – meaning – need for research design – features of a good research design – different research design. UNIT-III Sampling fundamentals- sampling techniques – types- uses and limitations – measurement and scaling techniques – methods of data collection. UNIT-IV Processing and analyzing of data – hypothesis testing – small and large sample – test for population mean – chi- square distribution – goodness of fit test – introduction to ANOVA. UNIT-V Interpretation, precautions in interpretations – report writing – steps in report writing- computers and research – uses of computers in research and documentation – introduction to SPSS package. ************************************************** **************************** Refrences: Research methodology – C.R. Kothari Business research methods – Cooper Schmidt, Tata McGraw Hill Research methods for commerce & management – K.V. Rao HOSPITAL INFORMATION SYSTEM (INCLUDING MEDICAL RECORDS) OBJECTIVES: To understand the importance and application of information technology industries; to learn the modern methods of promoting business through internet, to lay emphasis on current e- commerce trends; to study and understand the importance of data resources for organization; to explore the information needs of hospitals and understand the importance of computerization of medical data. UNIT-I INTRODUCTION TO INFORMATION SUSTEMS IN BUSINESS The need for information systems – the increasing value of information technology – the network of computing- business process reengineering – IT as a tool for competitive advantage. UNIT-II MANAGERIAL OVERVIEW – HARDWARE/SOFTWARE Computer peripherals – input technology trends – voice recognition and response optical scanning – out put technologies and trends – video out put – storage trends application software for end users – word processing and desktop publishing – system software – operating systems – programming languages. UNIT-III DATA BASE MANAGEMENT SYSTEMS Foundation data concepts- the data base management approach – types of database – database structures – data mining – benefits and limitations of data base management. UNIT-IV THE INTERNET AND ELECTRONIC COMMERCE Business use of the Internet – Interactive marketing – E.Commerce application – Business to Business commerce. UNIT V HOSPITAL INFORMATION SYSTEM AND MEDICAL RECORDS Management decision and related information requirement – Concept of networking hospital information system – Clinical information system – Administrative information system – Support service technical information system. Role of medical records in health care delivery – general medical records standards and policies – legal aspects of medical records – medical audit computerization of medical records information needs in the hospital information Needs in the hospital – sources health information – uses of health and hospital data. ************************************************** **************************** Reference: Mgt Information System - James A.O’Brien Managing aModern Hospital - A.V.Srinivasan Mgt Information System in Hospital _ A.K.Saini Dynamic Hospital Information - Gilad J.Kuperman Health Mgt information System - Smith, Jack -A Handbok for decision makers Medical Records - GD.Mogli For more details you can contact to: Bharathiar University, Coimbatore - 641 046. General Phone Numbers: (91) 422-2428100, 2422223, 2422234, 2422272, 2422321, 2422335. Fax: (91) 422-2422387. |
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