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1st October 2014, 03:26 PM
Super Moderator
Join Date: Apr 2013
Re: Sports business schools

Sport Business School is situated in Finland. This school is an education, research and development concept offering higher education study courses both in Finnish and English in the field of sport management and sport marketing.


Bachelor of Business in Sport Management and Marketing (JAMK)
Strategic Management
International Business Law (requires basic law studies)
Visual Communication
Human Resource Management
Marketing Research
Sport Marketing and Media
Digital Marketing in Sports
Future of Sport Marketing
Launch Pad Entrepreneurial Coaching

Marketing Management
Marketing Communication
Project Management
Experiental Marketing
Artist Management
International Entertainment and Media Law (requires basic law studies)
Sport Marketing and Media
Research Project in Specific Sport Event

Becoming a Peak Performance Professional
Creative Leadership
Innovative Marketing Strategies
Leading Effective Innovation Teams
Experience Design in Tourism
Future Trends and Innovation in Tourism
Sport and Event Marketing
Research Project in Specific Sport Event

Bachelor of Sport and Leisure Management (Haaga-Helia)
Interpersonal Communication (20 ETC)
Teaching skills in sport (42 ETC)
Humanbeing in sports (15 ETC)
Health and wellbeing (14 ETC)
Service and business skills (6 ETC)
Leadership skills in sports (12 ETC)
Athlete's development in sports (26 ETC)
Management skills in sports (12 ETC)

Master Program

1. Personal Skills and Competences (5 ECTS)
a) Study Plan
b) Communication Skills
c) Information Management and Technology
d) Creation of Learning Communities

2. Sport Business Intelligence (5 ECTS)
a) Research (marketing research, planning, data collection, analysis, discussions, interpretation and ethics)
b) New Research Data related to the Field and Project Work, Critical Data Evaluation and Interpretation
c) Basics of Project Management
d) Data Collection and Field Studies
e) Library Services
f) Value-Based Recruitment

3. Finance and Management (5 ECTS)
a) Strategic Management
b) Modern Human Resource Management
c) Service Design and New Service Development
d) Sport Governance and Legacy
e) Research Project Management
f) Production and Management of Welfare Services
g) Economics and Finance of Sport

4. Marketing (30 ECTS)
a) Marketing Planning
b) Sport Marketing
c) Marketing Through Sport and Modern Sponsoring
d) Event Marketing
e) Athlete, Branding and Brand Management
f) Sport as a Media Product and Sport Event Communication
g) International Sport Marketing and the Future of Sport Marketing

5. Communication and Media Management (5 ECTS)
a) Planning and Tools
b) Personal and Organisational Communication
c) Internal and External Communication

6. Optional Studies (10 ECTS)

7. Thesis (Field Work 30 ECTS)

Kari Puronaho
Ph.D., Principal Lecturer
tel. +358 40 5867 493

Risto Rasku
M. Sc., Senior Lecturer
tel. +358 40 7004 920

Aila Ahonen
M. Sc., Senior Lecturer
tel. +358 50 592 1143

Vili Nurmi
M. Sc., Senior Lecturer
tel. +358 50 9106 477

Osmo Laitila
BBA, Research Assistant
tel. +358 40 826 8441

Niklas Kuosmanen
BBA, Research Assistant
tel. +358 40 707 1538

Outi Kangas-Korhonen
tel. +358 50 516 5457

Heikki Pusa
Project Manager
tel. +358 40 7217 934

Jenni Kannisto
BSpLS, Research Assistant
Women's Sport Finance in Finland
tel. +358 40 940 1529

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