| Re: Shivaji University MBA Syllabus
As you want here I am giving bellow Shivaji University MBA 2nd sem Syllabus on your demand I am providing same here :
M.B.A. II SEM. III
CORPORATE PLANNING & STRATEGIC MANAGEMENT
Course Objectives: 1. To expose students towards different perspectives
and concepts in the field of strategic Management.
2. To understand different strategies followed by
corporates in the world.
3. To understand different strategic tools
4. To know the e- business strategies.
Expected Skills
Impartation(Through
theory and
Practicals)
1. Strategic Analysis
2. Comprehension
3. Model Illustration
Marks : 80 Total Hours of
Teaching : 60
Theory :
40
Practical : 20
Syllabus Contents:
Unit 1 : a. Theory a. Definition & Nature of Corporate Planning,
Advantages & Disadvantages. Concept and
definition of strategy, Strategic Management,
strategic management process.
b. Strategic Intent Vision, Mission, Goals and
Objectives, Strategic Business Units.
Environment scanning and organizational
appraisal - SWOT analysis, ETOP, Strategic
Advantage Profile
10
Hours
b.
Practical
Select a business organization and study strategic
intent, analyze internal and external
environment and prepare ETOP and SAP.
Present in the class.
5
Hours
13
Unit 2 : a. Theory a. Strategy Formulation - Corporate Level
Strategies Stability, Growth,
Retrenchment & Combination strategies.
Business Level Strategies Cost
Leadership, Differentiation and Focus
Strategies
b. Strategic Choice - Process of Strategic
Choice, Industry analysis - Porters Five
forces Model of competition, Competitor
analysis, Value Chain Analysis, Grand
Strategy Matrix, Mckinseys 7s
framework; GE-9 Cell Model, BCG Matrix,
Factors affecting Strategic Choice.
Introduction to Blue ocean strategy and red
ocean strategy.
10
Hours
b. Practical Regularly read newspaper and study the recent
strategic decisions of the 5 Corporates and
submit a report.
5
Hours
Unit 3 : a. Theory a. Strategy Implementation: Inter-relationship
between formulation and implementation;
Issues in strategy Implementation- Resource
Allocation, Behavioural Issues.
b. Strategy and Structure, Corporate Social
Responsibility, Functional Issues
Financial, Marketing, Operations and
Personnel Plans and policies.
10
Hours
b. Practical Study the CSR activities of any one Corporate
and submit a report.
5
Hours
Unit 4 : a. Theory a. e- Business Strategy Introduction, ebusiness models.
Implementing an e- Business strategy
virtual organization, virtual sourcing, hybrid
organization arrangement
b. Strategy Evaluation & Control:
Strategy Evaluation: Importance, Overview
of strategic evaluation, strategic control,
Operational Control, techniques of strategic
evaluation and control,
10
Hours
b. Practical Study business model of an organization
operating on e- commerce platform like
Amazon, Flipkart, eBay, Paytm etc. Submit a
detail report.
5
Hours
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