Pune University PGDFT Question Papers

Please give me the Pune University PGDBM Question Papers….

hii sir, I wants to get the Syllabus of the PGDFT I semester Economics question paper will you please provide it ?

[Pathak]

As you asking for the question paper of the PGDFT I semester Economics of the pune university the question paper is as follow :


What do you mean by “Marketing Environment” ? Discuss five factors of
Marketing Environmental Analysis.
OR
Define Marketing Research. Explain different steps and techniques in Marketing
Research Process.
2. Why organization need a Marketing Information System ? Explain requisites of
good MIS.
OR
Define “Service”. Explain various characteristics of service with examples.
3. Explain the concept of Consumer Markets. State various types of buying behaviour.
OR
Discuss the importance of product planning and development in marketing.
4. Write short notes (any three) :
a) Multi-level segmentation
b) Brand
c) Product Life Cycle
d) Concentrated Marketing
e) De-positioning of Product.