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25th December 2015, 07:13 PM
Super Moderator
Join Date: May 2012
Re: Project Topics for MBA Marketing

The names of some of the good Project Topics for MBA or Master in Business Administration in Marketing are as follows:

A study on Future of BPO (MBA Marketing)
A study to identify the retail penetration level of airtel pre paid cards in [city] (MBA Marketing)
Customer Data Analysis
A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing)
A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing)
A study on the awareness and acceptance level of HPP – Home Protection Policy among the home loan takers (MBA Marketing)
Improving service quality using service blueprinting
Assessment about the level of awareness of speciality services offered by kovai medical center and hospital in the [Region] (MBA Marketing)
A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)
Customer relationship management- an empirical study in Spencer’s (MBA Marketing)
Competition Analysis
Consumer Perception Survey
Advertising effectiveness study
A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
Effectiveness of channels (distributors/ DSAs) in service delivery
A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
A study to identify the retail penetration level of Airtel pre paid cards (MBA Marketing)
Study on effectiveness of employee’s role in service delivery
A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL (MBA Marketing)
Service standards
A study on customer experience management - CEM in personal loan (MBA Marketing)
Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd (MBA Marketing)
Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes (MBA Marketing)
A study to identify sales management and sales leadership (MBA – Marketing)
Service Blueprinting
A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants (MBA Marketing)
Advertising Strategy of the Indian Corporate World – LG Electronics (MBA Marketing)
Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
Effectiveness of training and development with special reference to Voltas Limited (MBA Marketing)
A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indicom in Chennai. (MBA Marketing)
Expansion of Blackberry in retail market through retail auditing, marketing, research and survey (MBA Marketing)
A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing)
A comparative study on consumer behaviour about Colgate and Pepsodent paste (MBA Marketing)
A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
A study on the effectiveness of services provided to private banking customers of [Bank] (MBA Marketing)
Effectiveness of Online Classifieds Website (MBA Marketing)
A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
A study on analysis of the customer satisfaction level towards landline service provided by BSNL (MBA Marketing)
Customer Profiling
“Customers First, Employees Later” Service Marketing Overview - (MBA Marketing)
Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
A study on trading behavior of investors at Reliance Money (MBA Marketing)
Service Quality Study
A study on general awareness on non-life insurance policies (MBA Marketing)
Effectiveness of promotion schemes
A study on credit card users in [ABCD] city (MBA Marketing)
Internet Marketing Strategies - approaches and challenges : an overview (MBA marketing)
Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)
A study on the consumer perception of HYUNDAI [Car Model] Cars (MBA Marketing)
A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
Effectiveness of channels (on-line/ Internet) in service delivery
A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)
Study of Institutional markets
A study on dealers perception in ABCD Apparels (MBA Marketing)
A study on customer’s expectations and satisfaction level towards after sales service provided at ABC Motors (MBA Marketing)
A study to evaluate the banking services provided to SME customers (MBA Marketing)
Radio as a promotional tool an exploratory study (MBA Marketing)
A study on factors affecting customers preference towards life insurance policies
A study on traders perception and expectation towards Anchor electrical products in [city] (MBA Marketing)
A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)
Study of purchase influencing factors
A competitive analysis and study in Indian Telecom Sector (MBA Marketing)
A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl) (MBA Marketing)
Measurement of Brand awareness and brand perception
A Market Study about Laser Toner (MBA Marketing)
A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)
Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)
A study on market feasibility of bulk selling of international long distance calls for Airtel (MBA Marketing)
A study on customer expectations, experience and satisfactionlevel towards services provided at two-wheeler exchange (MBA Marketing)
A project report on Apollo tyres brand image. (MBA Marketing)
Customer experience management in personal loan (MBA Marketing)
Emergence of Internet Marketing –Origins, Needs, Challenges and Opportunities (MBA Marketing)
Customer Satisfaction Survey
Service Process Mapping – Back stage, on-stage
Brand awareness of Spencer’s & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)
A study on factors influencing the disconnection of land lines of BSNL (MBA Marketing)
Customer Loyalty study

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