Premium Rum Brands

I am doing MBA in Marketing degree from Kolkata University and making project on the topic Premium Rum Brands in India. Will you please provide me list of some of the best and Premium Rum Brands available in India also provide me details and price of all those Rum brands?

[Shaleen]

Rum is usually produced by countries with high sugarcane production and is made from molasses (a sugarcane by-product) or from sugarcane juice and ranges from Dark coloured matured rums.

List of Top Rum Brands in India:

1 Malibu:
Malibu is a premier rum from the Caribbean region and famous the world over for its unique coconut flavour.
Alcohol Content: 21%
Price by volume: 750ml –INR 1650/- Price for Malibu Original Rum

2 Bacardi :
One of the most sought after rums in the IMFL category
Alcohol Content 42.8%
Price by volume: 1litre – INR 1300 /- | 750ml –INR 1100/- |375ml - INR 550/-|180ml - INR 273/-| 90ml - INR 134/- (Price for White Rum).

3 Havana Club :
Havana Club is a brand manufactured by Pernod Ricard and the Cuban government and bottled at its plant in Punjab
Alcohol Content: 40%
Price by volume: 750ml – INR 800/-| 180ml - INR 200/-

4 Captain Morgan :
Captain Morgan is a Spiced Rum with a molasses base and is marketed in India by Diageo
Alcohol Content: 42.8%
Price by volume: 750ml –INR 780/- |180ml - INR 200 (Price of Captain Morgan original Spiced Rum)

5 Hercules :

Hercules Rum is extremally popular Indian rum and sold mostly to the Defence segment.
Alcohol Content: 42.8%
Price by volume: 1000ml - INR 527 /- | 750ml – INR 478/- | 375ml - INR 239/-|180ml - INR 116/-|

6 Mc Dowell’s :
Mc Dowell’s No. 1 Celebration Rum is regarded today as the No.1 Rum brand in India
Alcohol Content: 42.8%
Price by volume: 1litre – INR 376 /- | 750ml –INR 282/- |375ml-INR 141/-|180ml - INR 68/-|90ml -INR 34/-