#1
12th December 2015, 05:47 PM
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Portable MBA Bygrave
I want to buy the Portable MBA in Entrepreneurship book of Bygrave so can you please give me some product details of it?
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#2
13th December 2015, 09:24 AM
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Re: Portable MBA Bygrave
Here given below are the complete information about the Portable MBA in Entrepreneurship book of Bygrave The Portable MBA in Entrepreneurship Hardcover – December 2, 2009 by William D. Bygrave (Author), Andrew Zacharakis (Author) Product Details Hardcover: 504 pages Publisher: Wiley; 4 edition (December 2, 2009) Language: English ISBN-10: 0470481315 ISBN-13: 978-0470481318 Product Dimensions: 7.3 x 1.5 x 10.3 inches Table of Contents Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1 William D. Bygrave 2 Idea Generation 27 Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53 Andrew Zacharakis 4 Entrepreneurial Marketing 83 Abdul Ali and Kathleen Seiders 5 Business Planning 109 Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137 Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161 William D. Bygrave 8 Debt and Other Forms of Financing 197 Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225 Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263 Richard Mandel 11 Intellectual Property 297 Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329 Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355 Donna Kelley and Edward Marram 14 Franchising 385 Steve Spinelli 15 Social Entrepreneurship 411 Heidi M. Neck Glossary 437 Index 459 |