MBA E Business Syllabus

[pooja]

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Can you provide me the syllabus of Semester III MBA (E-Commerce) offered by Department of Business Management VBS Purvanchal University, Jaunpur?

[pawan]

The syllabus of Semester III MBA (E-Commerce) offered by Department of Business Management VBS Purvanchal University, Jaunpur is as follows:

MGT 301: STRATEGIC MANAGEMENT
1. Introduction to strategy, Business Policy and Strategic Management, Strategic Management Process, Strategic Decision Making, Role of board of directors, CEOs and Top management in the strategic management, An introduction to corporate governance, Mission and objectives.
2. Constituents of External Environment and their impact, Environmental analysis steps, Assessment of opportunities & threats, Competition analysis, Preparation of ETOP. Internal corporate analysis, Determination & measurement of strengths & weaknesses, Models to analyse strength & weakness,
3. Formulation of strategy, Tows Matrix, Grand strategies, Growth, Stability, Retrenchment & Combination strategy, Genetic competitive strategies. Portfolio Analysis, BCG Model, GE-Nine Cell Model, Corporate parenting
4. Strategy Implementation Process, Interrelationship between strategy formulation & Implementation, Organizing for effective Implementation, Leadership Implementation, Behavioral Issues in strategy Implementation.
5. Functional strategy: Marketing, Operations, Finance, Recent R & D & HR strategies, Resent Issues in strategic Management: Diversification, Integration, Mergers and Acquisitions (M & A), RE-engineering and Restructuring.

References:
1. William Glueck: Business Policy & Strategic Management, McGraw Hill.
2. Ansaff H. Iger, Corporate Strategy: An Analytical approach to Business Policy for Growth & Expansion, McGraw Hill.
3. Azhar Kazmi, Business Policy, McGraw Hill
4. Porter M.E., Competitive Advantage, The Freepress New York.
5. Steiner G.A., J.B. Mier, E.R. Gray, Management Policy & Strategy, McMillan, London.


Syllabus Semester III MBA (E-Commerce) VBS Purvanchal University, Jaunpur