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4th November 2017, 12:22 PM
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Join Date: Aug 2012
Re: MBA Course in Kannur University

The course details of the Master of Business Administration (MBA) Programme offered by Department of Management Studies, Kannur University are as follows:

DMS 1.1 MANAGERIAL ECONOMICS

Objective - To impart a basic knowledge of the concepts and tools of economic analysis as relevant for managerial decision making and to provide an understanding of the aggregate economic system within which a firm operates.

Pedagogy - Lectures, Assignments, Practical exercise, Case Discussion and seminars
Examination - 3 hours written exam - 60 marks & Continuous Assessment 40 marks, Total 100 marks.

Course Outline -
1. Nature and significance of Managerial Economics- fundamental concepts & technique of Managerial decision-making - application of economic theories in decision making.


2. Demand Analysis- - Meaning of demand - determinants of demand - types of demand - law of demand - elasticity of demand - demand forecasting - methods of forecasting demand
essentials of good forecasting-


3. Supply Analysis- Supply Curves- Factors affecting Supply- Elasticity of supply.


4. Production Analysis- production function - laws of production economies of scale - laws of returns and business decision.


5. Cost Analysis- Various concepts of costs - cost output relationship Application of marginal costing in business decisions - cost control and cost reduction.


6. Pricing- price determination under perfect competition under monopoly under monopolistic competition - under oligopoly - pricing policies and practices - pricing of a new product.


7. Profit Analysis- -Nature of Profit- Theories of profit Rent theory- Marginal Productivity theory dynamic Theory- Innovation Theory- Risk & uncertainty Theory-policies of profits- profit measurement


8. National Income Analysis- Basic concepts- Measurement of National Income Components of
National Income- Managerial uses of National Income concepts


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