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7th March 2016, 12:47 PM
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Join Date: May 2012
Re: Mass communication in Lucknow University

Mass Communication is field of study replete with career opportunities in varied areas ranging from electronic media to advertising and from development communication to corporate communications.

Department of Journalism and Mass Communication of Lucknow University

Master’s in Journalism & Mass-Communication (MJMC)

PG Diploma In Electronic Media & Film Production

PG Diploma In Public Relations & Advertising

PG Diploma In Media Writing

1. Master’s in Journalism & Mass-Communication (MJMC)

Fee: 20000.00 (Rs Per Semester)

Semester: 4

Syllabus of Master’s in Journalism & Mass-Communication (MJMC)

Semester –I

Paper-I Basic Principles of Communication & Mass-Communication

Unit-I
Nature and Process of Human Communication
Communication: Definition, Elements, Process, Functions
Need and Significance of communication
Kinds of Communication

Unit-II
Models of Communication: Relevance & limitations
Lasswell, SMCR, Shannon and Weaver
Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication

Unit-III
Theories Of Communication: Sociological and Normative Theories,
Bullet, Psychological or Individual Difference, Personal Influence,
Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free
Press, Development, Communist Media theory and others

Unit-IV
Mass communication as a agent of Social change
Demassification,, Demystification, Decentralization and convergence
Characteristics of Audiences
Type of audiences: Elite audience, General audience, specialized audience
Limitations of Mass Communication

Paper –II History Growth & Development of Media

Unit-I
Origin, History, growth of Print Media with special reference to India
Regional Press : Importance & Reach
Role of Press in Pre Independence and Post independence in India
Origin of Indian News agencies and their role

Unit-II
Origin History, Growth of Radio with special reference to India
Radio as a tool of development
Future of Radio: FM, Online Radio ,Visual radio
Community Radio: Concept & Importance

Unit-III
Origin and History, of T.V. with special reference to India
Origin History, Growth of Cinema with special reference to India
Role of Cinema in Social Change: Critical analysis

Unit-IV
Origin History & Growth of Internet
Role of Internet as a tool of Communication
Future of web journalism/cyber media

Paper-III Computer Applications

Unit-I
Introduction to computers
Definition classification and type of computers
Computer hardware and software
Memories, types of memories, storage devices
Application of computer in various fields related to media: Print
electronic and film etc.
Master’s in Journalism & Mass-Communication (MJMC)

Unit-II
Introduction to operating systems: MS windows,(98,2000,XP) MS DOS
Introduction to designing and photo editing software: Coral draw & Photoshop
Introduction to text formatting software: Page maker, MS word and Quark express
Use of DTP in Print Media applications

Unit-III
Introduction to multimedia and animation
Introduction to MS power point, Presentation manager
Import and assembly of files software related to audio and video: VCD cutter, cool edit, windows movie maker, Flash.

Unit-IV
Introduction to Internet: Concept and development
World Wide Web and Online media
Tools and services on Internet
Browsing the Internet
Internet protocols, domain name systems,
Internet functions: e-mail, searching and downloading information
Security issue on internet

Paper-IV Practical / Viva Voce
Quark Express: Designing Two pages of News Paper in A3 Size.
MS Word: The student should prepare at least 2 pages indicating the use of paragraphs, text, fonts, headlines and alignment
PowerPoint: At least one presentation of not less than 5 slides on any topic assigned.
Coral Draw: 2 Items
Photoshop: Editing 5 Photograph
Page Maker: 5 different lay out

Departmental facilities

Major Facilities Available (Infrastructure) Photo Lab, Electronic audio/Video Lab Computer lab with Internet Facility

Equipments: Digital Camcorders, Digital Editing Set up, Still SLR & Digital cameras, Fax etc.

Library: 4500 Books on Media

Contact details

Lucknow University
University Rd,
Babuganj,
Hasanganj,
Lucknow,
UP 226007 ‎
Ph: 0522 274 0086 ‎


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