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7th March 2016, 12:46 PM
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Mass communication in Lucknow University
Hello sir my brother wants to take admission mass communication course of Lucknow University so please provide me detailed syllabus of this course.
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#2
7th March 2016, 12:47 PM
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Re: Mass communication in Lucknow University
Mass Communication is field of study replete with career opportunities in varied areas ranging from electronic media to advertising and from development communication to corporate communications. Department of Journalism and Mass Communication of Lucknow University Master’s in Journalism & Mass-Communication (MJMC) PG Diploma In Electronic Media & Film Production PG Diploma In Public Relations & Advertising PG Diploma In Media Writing 1. Master’s in Journalism & Mass-Communication (MJMC) Fee: 20000.00 (Rs Per Semester) Semester: 4 Syllabus of Master’s in Journalism & Mass-Communication (MJMC) Semester –I Paper-I Basic Principles of Communication & Mass-Communication Unit-I Nature and Process of Human Communication Communication: Definition, Elements, Process, Functions Need and Significance of communication Kinds of Communication Unit-II Models of Communication: Relevance & limitations Lasswell, SMCR, Shannon and Weaver Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication Unit-III Theories Of Communication: Sociological and Normative Theories, Bullet, Psychological or Individual Difference, Personal Influence, Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free Press, Development, Communist Media theory and others Unit-IV Mass communication as a agent of Social change Demassification,, Demystification, Decentralization and convergence Characteristics of Audiences Type of audiences: Elite audience, General audience, specialized audience Limitations of Mass Communication Paper –II History Growth & Development of Media Unit-I Origin, History, growth of Print Media with special reference to India Regional Press : Importance & Reach Role of Press in Pre Independence and Post independence in India Origin of Indian News agencies and their role Unit-II Origin History, Growth of Radio with special reference to India Radio as a tool of development Future of Radio: FM, Online Radio ,Visual radio Community Radio: Concept & Importance Unit-III Origin and History, of T.V. with special reference to India Origin History, Growth of Cinema with special reference to India Role of Cinema in Social Change: Critical analysis Unit-IV Origin History & Growth of Internet Role of Internet as a tool of Communication Future of web journalism/cyber media Paper-III Computer Applications Unit-I Introduction to computers Definition classification and type of computers Computer hardware and software Memories, types of memories, storage devices Application of computer in various fields related to media: Print electronic and film etc. Master’s in Journalism & Mass-Communication (MJMC) Unit-II Introduction to operating systems: MS windows,(98,2000,XP) MS DOS Introduction to designing and photo editing software: Coral draw & Photoshop Introduction to text formatting software: Page maker, MS word and Quark express Use of DTP in Print Media applications Unit-III Introduction to multimedia and animation Introduction to MS power point, Presentation manager Import and assembly of files software related to audio and video: VCD cutter, cool edit, windows movie maker, Flash. Unit-IV Introduction to Internet: Concept and development World Wide Web and Online media Tools and services on Internet Browsing the Internet Internet protocols, domain name systems, Internet functions: e-mail, searching and downloading information Security issue on internet Paper-IV Practical / Viva Voce Quark Express: Designing Two pages of News Paper in A3 Size. MS Word: The student should prepare at least 2 pages indicating the use of paragraphs, text, fonts, headlines and alignment PowerPoint: At least one presentation of not less than 5 slides on any topic assigned. Coral Draw: 2 Items Photoshop: Editing 5 Photograph Page Maker: 5 different lay out Departmental facilities Major Facilities Available (Infrastructure) Photo Lab, Electronic audio/Video Lab Computer lab with Internet Facility Equipments: Digital Camcorders, Digital Editing Set up, Still SLR & Digital cameras, Fax etc. Library: 4500 Books on Media Contact details Lucknow University University Rd, Babuganj, Hasanganj, Lucknow, UP 226007 Ph: 0522 274 0086 |
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