Management Concepts Alagappa University

Will you please provide here syllabus of Management Concepts subject of M.Com 1st year program of Alagappa University?

[Arun Vats]

As you want I am here providing you syllabus of Management Concepts subject of M.Com 1st year program of Alagappa University.

Syllabus of Management Concepts

Paper 1.1: MANAGEMENT CONCEPTS
UNIT I
Management: Definition – Nature – Scope and functions – Evolution of management thought – Relevance of management to different types of organisation like, Insurance, Hospitals, Universities, Hotels, Social Service organisations etc.

UNIT II
Planning: Nature, importance and strategic considerations in planning – Planning premises – Components of planning as objectives, policies, strategies, procedures, methods, rules, projects and budgets – Planning process – Decision making – Meaning – Importance – Types – Process.

UNIT III
Organising: Nature, purpose and kinds of organisation – Structure – Principles and theories of organisation – Departmentation – Span of control – Line and staff functions – Authority and responsibility – Centralisation and decentralisation – Delegation of authority – Committees – Informal organisation.

UNIT IV
Staffing: General principles and importance – Motivation: Meaning – Importance – Types – Theories – Communication: Meaning – Types – Process – Barriers – Overcoming barriers – Leadership: Meaning – Styles – Essential qualities.
UNIT V
Controlling: Objectives and process of control – Devices of control – Integrated control – Special control techniques – Coordination – Need and techniques.

UNIT VI
Recent trends and new perspectives in management - Strategic alliances – Core competence – Business process reengineering – Total quality management – Bench marking.

REFERENCE BOOKS :
1. Stoner and Wanker: Management, Prentice Hall.
2. Koontz and O’Donnel: Management: A Systems Approach, Tata McGraw Hill.
3. Weihrich and Koontz: Management: A Global Perspective, McGraw Hill.
4. John Argenti: Management Techniques: A Practical Guide.
5. Gene Burton and Manab Thakur: Management Today: Principles and Practice, Tata McGraw Hill.
6. Griffin: Management.

Paper 1.2: ADVANCED ACCOUNTING
UNIT I
Accounting Systems: Cash and mercantile systems – Accounting concepts – Principles – Accounting standards.

UNIT II
Single Entry System: Calculation of profit – Statement of Affairs method – Conversion of single entry into double entry system – Preparation of profit and loss account and balance sheet under single entry system.

UNIT III
Partnership Accounts – Admission, retirement and death of partners – Amalgamation of firms – Dissolution – Piecemeal distribution – Sale to a company.

UNIT IV
Company Final Accounts – Profit prior to incorporation.

UNIT V
Accounting for company amalgamation – Absorption – External reconstruction – Capital reduction and internal reconstruction.

UNIT VI
Holding Company Accounts – Computation of capital profit, revenue profit, minority interest – Cost of control/ capital reserve – Preparation of consolidated profit and loss account and balance sheet.

REFERENCE BOOKS :
1. Jain and Narang: Advanced Accountancy.
2. Arulanandam and Raman: Financial Accounting.
3. Shukla M C: Advanced Accounting.


Paper 1.3: BUSINESS ENVIRONMENT
UNIT I
Business Environment: Concept – Significance – Factors – Environmental influence on business – Environmental Scanning for business planning.

UNIT II
Social and Cultural Environment: Demographic trend – Indian social structure – Caste and communal systems – Interplay of various systems.

UNIT III
Entrepreneurial Culture: Emerging entrepreneurial class – Ethos: Business ethics – Meaning – Need – Enforcing agencies – Social Responsibility: Responsibility towards various interest groups – Social cost benefit analysis.

UNIT IV
Political Environment: Fundamental rights – Directive principles of State Policy – Centre-State relations – Impact of political environment on business - Economic Environment: Basic economic systems – Capitalism, socialism, communism, mixed economy – Characteristics of Indian economic system.

UNIT V
State Policies: Monetary policy – Control of money supply and credit control impact on business – Fiscal Policy – Public debt, budgets, direct and indirect taxation impact on business – Industrial Policy – New industrial policy.

UNIT VI
Technological Environment: Choice of technology – Problems in selecting appropriate technology – Implications to business.

REFERENCE BOOKS :
1. Adhikary: Business Environment.
2. Dutt and Sundaram: Indian Economy.
3. Srinivasan N P and Gupta: Enterepreneurship Development.
4. Cherunilam: Business and Government.
5. Mamoria and Mamoria: Business Planning and Policy.

Paper 1.4: MANAGEMENT ACCOUNTING
UNIT I
Management Accounting: An introduction – Definition – Scope – Objectives – Functions – Role – Importance – Limitations – Management accounts Vs Financial accounting and Cost accounting – Installation of management accounting system – Tools of management accounting – Reporting.

UNIT II
Financial Statement Analysis: Financial Statements – Nature and limitations of financial statements – Analysis and Interpretation – Comparative statements – Common size statements – Criticism of published accounts and cost accounting.

UNIT III
Ratio Analysis: Types – Profitability ratios – Turnover ratios – Liquidity ratios – Proprietary ratios – Market earnings ratios – Factors affecting efficiency of ratios – How to make effective use of ratio analysis – Uses and limitations – Construction of profit and loss account and balance sheet with ratios and relevant figures.

UNIT IV
Fund Flow, Cash Flow Analysis: Fund Flow: Need and meaning – Preparation of schedule of change in working capital and the fund flow statement – Projected fund flow statement – Managerial uses and limitations of fund flow analysis - Cash Flow: Need – Meaning – Preparation of cash flow statement – Managerial uses of cash flow statement – Limitations – Differences between fund flow and cash flow analysis.

UNIT V
Budgeting: Meaning of Budget and Budgetary Control – Importance – Limitations – Classification of budgets and budgets preparation – Fixed and flexible budgeting – Performance budgeting – Zero-base budgeting.

UNIT VI
Marginal Costing and Break Even Analysis: Definition – Marginal costing Vs Absorption costing – Justification for marginal costing – Marginal cost sheet – Segregation of semivariable costs – Contribution – Key factor – Managerial uses of marginal costing – Pricing decisions – Level of activity planning – Mix of sale – Profit planning techniques – Make or buy decisions – Break-even Analysis: Break-even Analysis – Break-even chart and graph – P/V ratio – Margin of Safety – Assumptions of break – Even analysis – Limitations of break-even analysis – Advantages and limitations of marginal costing – Differential costing.

REFERENCE BOOKS :
1. Maheswari: Management Accounting.
2. Srinivasan N P: Management Accounting.
3. Khan and Jain : Financial Management.

Paper 1.5: FINANCIAL SERVICES
UNIT I
Nature and various facets of financial service industry – Analysis of financial services – Ned for financial innovation – Financial services and market environment – Development of financial markets – Global integration of financial market – Finance Companies: Functions, strengths and weaknesses.

UNIT II
Commercial Banking and their fund based and non-fund based financial services – Leasing, hire purchase financing: Salient features, guidelines, functions – Mutual Funds: Types of mutual funds – Floatation – Asset management company of mutual funds – Regulations.

UNIT III
Factoring – Forfeiting – Securitisation – Venture capital – Consumer finance and credit cards: Salient features, guidelines, functions – Strategies involved in financing.

UNIT IV
Merchant Banking including public issue management – Underwriting – Portfolio management – Stock and security broking – Merger and Takeover: Salient features – Guidelines – Functions.

UNIT V
Foreign Exchange Broking – Bills discounting – Financial consultancy – Corporate advisory services – Credit rating services – Salient features – Guidelines – Functions.

UNIT VI
Non-banking Financial Companies: Regulations of RBI – Role of NBFCs.

REFERENCE BOOKS :
1. Prasanna Chandra: Financial Management.
2. Avadani: Investment Management including Securities Market.
3. Varma: Merchant Banking.
4. ICSI Study Materials: Financial Management.
5. ICSI Publication: A Manual of Capital Issues.

Paper 2.1: MARKETING MANAGEMENT
UNIT I
Marketing: Meaning – Scope – Importance – Approaches to the study of Marketing – Marketing Concept – Market Segmentation: Meaning – Bases for segmentation – Uses. Marketing Mix: Four P’s in marketing – Marketing Planning – Importance – Types of planning.

UNIT II
Marketing Environment – External factors – Internal factors – Consumer Behaviour – Meaning and importance – Consumer buying process – Determinants of consumer behaviour –– Theories and their relevance to marketing.

UNIT III
Product Mix Management: Product planning and development – New Product development – Product Life Cycle – Meaning – Stages –Managing PLC – Product positioning – Branding – Packaging.

UNIT IV
Price Mix Management: Factors affecting pricing – Pricing and pricing policies – Objectives – Procedures – Methods of price fixation – Administered and regulated prices.

Physical Distribution Mix: Distribution channel policy – Types – Factors determining choice of channel – Channel management – Middlemen functions.

UNIT V
Promotional Mix: Personal selling Vs Impersonal selling – Personal selling process – Steps in selling – Compensation plans – Evaluation of salesmen performance – Advertising: Importance – Objectives – Media planning and selection – Factors influencing selection – Advertising copy – Layout – Evaluation of advertising – Advertising budget – Sales Promotion methods – Publicity – Sales promotion tools.

UNIT VI
Marketing Research & Marketing Information System: Meaning – Scope – Need – Elements – Research Process – Steps involved – Consumerism: Meaning – Consumer rights – Consumer movement in India – Salient provisions of Consumer Protection Act.

REFERENCE BOOKS :
1. William Stanton: Fundamentals of Marketing, McGraw Hill.
2. Mamoria & Joshie: Fundamentals of Marketing.
3. Armstrong and Kotler: Principles of Marketing.

Paper 2.2: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
UNIT I
Investment: Concepts and goals – Types of investment: Financial, Real, Business, Personal and Institutional – Comparison of investments, speculation, gambling and hedging – Concept of portfolio management: Goals – Risk and return trade-off.
Financial Investment Avenues: Fixed income and Varying income securities.

UNIT II
Investment Analysis: Aspects of analysis –Return Analysis: Concepts, measures and computation of return of individual security and portfolio – Risk Analysis: Concepts, types, measure, computation of risk of individual security and portfolio – Valuation Analysis: Share and bond valuation – Price Earnings Analysis.

UNIT III
Approaches to Investment Analysis: Fundamental Analysis: Concept and components – Tools of economy, industry and company analysis – Technical Analysis: Concept and tools – Assumption – Theories: Dow theory – Contrary opinion – Confidence index, Breadth of market and Relative strength analysis – Moving average analysis – Chart patterns.
UNIT IV
Portfolio Construction and Choice: Markowtz diversification – Efficient frontier – Risk-return indifferent curves – Portfolio choice – Single and two factorial models – Lagrange multiplier method.

UNIT V
Capital Asset Pricing Model – Assumptions and application – Capital market line and security market line – Efficient market hypotheses – The weakly efficient, semi strongly efficient and strongly efficient market forms – Random-walk theory.

UNIT VI
Portfolio Performance Measures: Sharpe, Treynor and Jensen – Portfolio Audit and Portfolio Revision: Need and methods – Formula plans.

REFERENCE BOOKS :
1. Francis J C: Investment Analysis and Management.
2. Francis J C: Management Investments.
3. Bhalla V K: Investment Management.
4. Preeti Singh, Investment Management.

Paper 2.3: FINANCIAL MANAGEMENT
UNIT I
Financial Management: An introduction – Concept, nature, evaluation and significance – Finance functions – Managerial and operative – Investment – Function, meaning and scope – Financing function – Meaning and scope – Dividend function – Goals of Financial Management – Types – Maximisation of profit, profitability/ wealth/ liquidity/ solvency – Minimisation of risk, cost of capital, dilution of management control etc. – Risk – Return trade off – Maximisation and minimisation vs optimisation.

UNIT II
Long Term Capital Resources – Equity and debt sources – Equity share, preference shares and debentures as sources of long term capital – Relative merits, demerits and uses – Significance of convertible issues and right issues – Borrowings from term lending institutions – The institutional framework – Types of assistance – Public deposits.

UNIT III
Working Capital: Concept and types – Determinants – Financing approaches – Conservative – Aggressive and hedging approaches – Their risk – Return features and significance – Sources of working capital finance – Working capital financing by commercial banks.

UNIT IV
Capital Planning – Determinants of capital structure – Optimum capital structure – Capital structure theories – Net income and net operative income theories – M.M. Theory – Traditional theory – Their assumptions – Significance and limitations.

UNIT V
Cost of Capital Concept – Cost of debt, equity, preference share capital, retraining earning – Weighted average cost – Book weight, market weight – Marginal cost of capital use and computations.
Capital Budgeting: Concept – Significance – Methods of appraisal: Payback periods, ARR, IRR, NPV, Simulation and Certainty equivalent methods.

UNIT VI
Leasing: Concept – Types – Significance – General considerations – Economics of leasing – Evaluation – Present value and IRR methods – Leverage – Concept – Types – Degree of operative leverage – Financial leverage and total leverage – Implications of high and low degrees of leverages.

Dividend Theories: Valuation under Gorden and Walter theories – Dividend irrelevance under M.M. Theory – Assumptions – Limitations – Dividend policy – Different policies and practices – Factors affecting dividend decision.

REFERENCE BOOKS :
1. Prasanna Chandra : Financial Management.
2. Van Horne: Financial Management.
3. Khan and Jain: Financial Management.
4. Weston and Briham: Managerial Finance.

Paper 2.4: ADVANCED COST ACCOUNTING
UNIT I
Cost Accounting Principles: Meaning of cost and cost accounting – Objectives of cost accounting – Installation of a costing system – Elements of cost – Cost concepts – Cost classifications – Methods, systems and techniques of costing – Cost sheet.

Cost Accounting for material cost control – Need for material cost control – Purchase control – Stores control – Stock levels – EOQ analysis – Pricing of stores issues – Perpetual inventory control – ABC analysis – VED analysis – Treatment of waste, scrap, defectives and spoilage.

UNIT II
Labour Cost Control – Time keeping and time booking – Treatment of idle time and overtime cost – Wage rates for costing – Systems of wage payment – Time wage and piece rate – Incentive schemes of wage payment – Labour turnover.

UNIT III
Overhead Cost Control – Classification of overheads – Allocation and appointment – Absorption of overheads – Different methods – Treatment of under absorption and over absorption of overheads.

UNIT IV
Methods of Costing – Job costing – Contract costing – Profit on incomplete contracts – Cost plus contracts – Target costing – Escalation clause – Cost sheet – Unit costing.
Process Costing – Features – Job costing Vs Process costing – Process cost accounts – Inter-process profits – Accounting for joint products and by products.

UNIT V
Standard Costing – Definition –Advantages and limitations of standard costing – Variance analysis.

UNIT VI
Reconciliation of cost and final accounts – Cost control and cost reduction – Meaning – Tools and techniques – Essentials for success of cost control and cost reduction – Distinction between cost control and cost reduction – Areas of cost reduction and control – Advantages.

REFERENCE BOOKS :
1. Bhar B K: Cost Accounting.
2. Iyengar S P: Cost Accounting.
3. Horngren : Cost Accounting.
4. Batty: Management Accounting.

Here is the attachment.