The University of Kerala, formerly the University of Travancore, is an affiliating university located in Trivandrum in the south Indian state of Kerala, India.
It was founded in 1937 by Chithira Thirunal Balarama Varma
As per your demand here I am providing you syllabus on which the Question Papers of MBA of this University is based on
Semester I
1. Principles of Management and Organizational Behavior
2. Managerial Economics
3. Accounting for Managers
4. Quantitative Techniques
5. Operations Management
6. Business Environment and Corporate Ethics
7. Environmental Management
Semester II
8. Laws for Business
9. Research Methods for Management
10. Human Resources Management
11. Marketing Management
12. Financial Management
13. Communication skills
14. Business planning and Entrepreneurship
15. Operations Research
3rd and 4th Semesters
MBA( General) and MBA(tourism) follows distinct patterns from third Semester onwards.
MBA (GENERAL)
Semester 3
16. Organizational study
17. Management Information system
For Dual Specialization
18. Elective 1 from Specialization I
19. Elective 2 from Specialization I
20. Elective 1 from Specialization II
For Major-Minor Specialization
18. Elective 1 from Major Specialization
19. Elective 2 from Major Specialization
20. Elective 1 from Minor Specialization
Semester 4
21. Strategic Management
22. Project Work
23. Comprehensive Viva Voce
For Dual Specialization
24. Elective 3 from Specialization I
25. Elective 4 from Specialization I
26. Elective 2 from Specialization II
27. Elective 3 from Specialization II
28. Elective 4 from Specialization II
For Major Minor Specialization
24. Elective 3 from Major Specialization
25. Elective 4 from Major Specialization
26. Elective 5 from Major Specialization
27. Elective 2 from Minor Specialization
28. Elective 3 from Minor Specialization
List of Electives available under each specialization
Marketing
a) Advertising and Sales promotion
b) Sales Management
c) Consumer behavior
d)
PR and customer relationship management
e) Product management
f) International marketing
g) Services marketing
h) Marketing research
i) Retail marketing
j) Logistics management
k) Brand management
l) Entrepreneurial management
m) Strategic marketing management
n) Industrial marketing
Finance
a) Project Financing
b) Management of financial services
c) Corporate restructuring
d) International finances
e) Investment banking
f) Financial derivatives
g) Personal financial planning
h) Commodities markets
i) Management control systems
j) Working capital management
k) Management of financial institutions
l) Treasury management
m) Insurance management
n) Financial statements analysis and financial planning
Human Resources
a) Human resource development
b) Organization development and change
c) Career management
d) Group dynamics and team building
e) Human resource counselling
f) Industrial relations and labor laws
g) Global HRM
h) Performance Management
i) Personality and Managerial performance
j) Conflict resolutions and negotiations
k) Event management
Systems
a) System analysis and design
b) Software engineering
c) Object oriented programming
d) Software project management
e) Internet programming and web design
f) Business intelligence and data warehousing
Operations
a) Supply chain management
b) Total quality management
c) Purchasing and materials management
d) World class manufacturing
e) Technological excellence
f) Technology management
Retailing
a) Introduction to retailing
b) Retail supply chain management
c) Retail store management
d) Retail store management
e) Retail brand management
f) Customer relationship management in retailing
g) Mall management
International business
a) International marketing (to be studied along with Marketing specialization)
b) International finance (to be studied along with finance specialization)
c) Global HRM (to be studied along with HR specialization)
d) International business environment
e) Global cultural management
f) International economics
MBA (TOURISM)
Semester 3
16. Organizational study
17. Management information systems
18. Tourism, principles and e-tourism
19. Tourism products of India
20. Hospitality and customer relationship management
21. Global tourism geography
Semester 4
22. Strategic management
23. Destination planning and management
24. International business and tourism law
25. Eco tourism
26. Project work
27. Comprehensive viva voce
Contact Detail:
University of Kerala
VJT University Road, University of Kerala Senate House Campus, Palayam, Thiruvananthapuram, Kerala 695034
