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27th August 2015, 03:48 PM
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Join Date: May 2012
Re: Kanpur University Semester Scheme

As you are looking for Chhatrapati Shahu Ji Maharaj University, Kanpur B.Com semester Scheme exam syllabus, here I am giving:

B.Com

GROUP-A: PAPER-I BUSINESS COMMUNICATION
.
COURSE INPUTS
UNIT I Introducing Business Communication: Basic forms of communicating;
Communication models and processes; Effective communication; Theories of communication; Audience analysis.

UNIT II Self-Development and Communication Development of positive personal attitude; SWOT analysis; Vote's model of interdependence; Whole communication

UNIT III Corporate Communication: Formal and informal communication networks;
Grapevine; Miscommunication (Barriers); Improving communication.

Practices <<in business communication; Group discussions; Mock interviews;
Seminars; Effective listening exercises; Individual and group presentations and
reports writing

UNIT IV Principles of Effective Communication

UNIT V Writing Skills; Planning business messages; Rewriting and editing; The first draft; Reconstructing the final draft; Business letters and memo formats;
Appearance request letters; Good news and bad news letters; Persuasive letters;
Sales letters; Collection letters; Office memorandum

UNIT VI Report Writing: Introduction to a proposal, short report and formal report, report
preparation.

Oral Presentation: Principles of oral presentation, factors affecting presentation,
sales presentation, training presentation, conducting surveys, speeches to
motivate, effective presentation skills.
UNIT VII Non-Verbal Aspects to Communicating.
Body language: Kinesics, Proxemics, Para language.
Effective listening: Principles of effective listening; Factors affecting listening
exercises; Oral, written, and video sessions.
Interviewing Skills: Appearing in interviews; Conducting interviews; Writing
resume and letter of application.
Modern Forms of Communicating: Fax; E-mail: Video conferencing etc.
International Communication: Cultural sensitiveness and cultural context.
Writing and presenting in international situations; Inter-cultural factors in
interactions; Adapting to global business.





For detailed syllabus, here is attachment;
Attached Files
File Type: pdf CSJMU B.Com commerce syllabus.pdf (136.1 KB, 2557 views)


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