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Old 23rd November 2015, 11:00 AM
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Join Date: May 2012
Default Re: Innovation Management Notes MBA

The Lecture Notes on systematizing innovation; "What's the Big Idea;" IDEO offered under exploring innovations: Experimentation and Iteration by Sloan School of Management Managing Innovation and Entrepreneurship are as follows:

Systematizing innovation; "What's the Big Idea;" IDEO

1. Is innovation about individuals or groups?

2. Do you think it is possible to build an organization to systematically come up with new innovations? What processes would it need to have?

3. Referring to the case, why does BIG seem better able to identify and bring to market innovative toy concepts, whereas the major toy companies feel they are in a period of a "lack of innovation"?

4. How proprietary or defensible is BIG's system? Could one of the major toy companies replicate it? Why or why not?

5. Can BIG replicate its system in other industries such as your own?





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