IIMB Digital Marketing

When the Digital & Social Media Marketing and Analytics program of Indian Institute of Management Bangalore will start?

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The Digital & Social Media Marketing and Analytics program has been designed to provide a solid foundation for marketers who are new to social media or those wanting to broaden their understanding.

Digital & Social Media Marketing and Analytics program

The course will focus on sharing the latest trends, best practices and technologies for effective social media marketing.

Venue : IIMB Campus

Last date for registration: 29 Jul, 16

Start Date : 08 Aug, 16

End Date : 11 Aug, 16

Early Bird Cut-Off Date : 18 Jul, 16

Residential Fee : Rs. 82,500

Residential Early Bird Fee : Rs. 78,375

Non-Residential Fee : Rs. 74,500

Non-residential Early Bird Fee : Rs. 70,775

Who Should attend?

The programme will be beneficial to Marketing executives/ managers, Digital Marketers and Business Owners.

Coverage in the course shall ensure that both B2B and B2C marketers and the client or the agency side benefits.

Content-

Digital marketing strategy: Setting goals and metrics. Identify social media channels that are relevant to your business. Define success criteria for various online campaigns.

Social media: Discuss best practices and examples for key social media platforms - Facebook, Twitter, YouTube, Instagram, LinkedIn, Slideshare and Blogs.

Social listening: How to use social platforms including Facebook or Twitter or YouTube to gain insights? How observing selfies posted on Instagram can reveal consumer attitude and preference towards apparels, accessories and brands? How observing Twitter bios can help you better understand a prospective or present customer? How tweets and Facebook and LinkedIn status updates highlight ones personality?

Content marketing: What’s content marketing in the digital-age? How can a marketer successfully leverage content to connect with his target audience?

Social and Search Engine advertising: Building a campaign using Google AdWords - define target audience, allocating budget, analyzing the response and optimizing the campaign.

Analytics: Understanding Facebook and Google analytics. Use other statistical tools and models to measure ROI - financial, customer satisfaction and awareness creation.

Case Studies: They will discuss the following cases studies during the programme:

Suhruta Kulkarni, Karthika A S and Unnikrishnan Dinesh Kumar, "1920 Evil Returns - Bollywood and Social Media Marketing".

Asha Kaul and Varun Thappa, "IBM's Digital Influence Program".

Katrina Bens and David Dubois, "Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris".

Zsolt Katona and Miklos Sarvary, "Maersk Line: B2B Social Media - "It's Communication, Not Marketing".

Rohit Deshpande and Michael Norris, "Building a Social Media Culture at Dell".

Alice M. Tybout and Natalie Fahey, "Marketing the Nissan Micra and Tata Nano Using Social Media".

Anandan Pillai and Arvind Sahay “Social Media Content Strategy at Ayojak”.

Contact-

IIM Bangalore
Bannerghatta Main Rd
Bilekahalli
Bengaluru, Karnataka 560076