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27th April 2016, 02:19 PM
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Join Date: May 2012
Re: Digital Marketing Degree

The lists of Universities in United States of America which offer different digital marketing courses are as mentioned below:

Alabama

The University of Alabama at Birmingham (UAB)
Graduate Certificate in Social Media
digital marketing courses:
Social Media and Virtual Communities in Business (online)
Web Analytics (online)
Plus 1 social media course from any graduate program at UAB, approved by advisor

Arizona

Arizona State University
Marketing B.S. with a concentration in Digital and Integrated Marketing Communications
digital marketing courses:
Digital Marketing in Practice
Social Media and Content Marketing

California

Azusa Pacific University
B.A. in Management degree – Digital Marketing emphasis
digital marketing courses:
Marketing and E-Commerce
Digital Marketing
Analyzing and Optimization of Digital Media
Digital Consumer Behavior
Global Viral Marketing

California State University – Northridge
Minor in Interactive Marketing
digital marketing courses:
Consumer Information in the Digital Age
Marketing Metrics and Insights
Internet Marketing
Social Media Marketing

San Diego State University
Professional Certificate in Digital Media
digital marketing courses:
Increasing Traffic to Your Website
Photography in the Digital Age
Understanding Social Media
Video Production for Digital Media Platforms
Social Media Strategies for Business
Publishing on the Web
Video Production for Digital Media Platforms
Increasing Traffic to Your Website
Digital Copy Editing and Design
Mobile Marketing

Santa Clara University
MBA, Concentration in Digital Marketing and E-Commerce
digital marketing courses:
Internet Marketing & eCommerce
Social Media Marketing
Mobile Marketing and mCommerce

Colorado

University of Denver – University College
New Media and Internet Marketing (Master’s Certificate Program)
digital marketing courses:
Internet Marketing Communication
Multichannel Marketing Strategy
Web Analytics
Digital Campaign Management
Reputation Management
Integrating Social Media
Email Marketing
Advanced Search Marketing
Writing for Web/Content Management

University of Denver
Master of Science (MS) in Marketing
Pick from 6 tracks, including Digital Marketing
digital marketing courses:
Introduction to Digital Marketing
Mobile Marketing
Search Engine Marketing: Google Analytics & AdWords
Social Media Marketing

Connecticut

Sacred Heart University
Digital Marketing Graduate Program Certificate
digital marketing courses:
Digital Marketing
Marketing Analytics

Sacred Heart University
M.S. in Digital Marketing
digital marketing courses:
Digital Marketing
Marketing Analytics
Applied Topics in Digital Marketing
Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing

University of Connecticut
Digital Marketing & Analytics Undergraduate Certificate
digital marketing courses:
Digital Marketing
Marketing & Digital Analytics
Integrated Marketing Communication in the Digital Age

District of Columbia (DC)

George Washington University
MBA Concentration – Marketing Communications & Digital Marketing
digital marketing courses:
Electronic Marketing
Web Analytics & Online Advertising
Social Network Analytics

Georgetown University
Professional Certificate – Digital Marketing
digital marketing courses:
Digital Marketing Strategy
Web and Mobile Design and Usability
Advanced Marketing Analytics and Reporting
Content Marketing
Viral Marketing: Creating Buzz
Advanced Digital Marketing Strategies, Search Marketing

Georgetown University
Professional Certificate – Social Media Marketing
digital marketing courses:
Using Social Media Tools Effectively
Writing for Social Media
Social Media Strategies & Tactics
Measuring & Calculating Return on Investment for Social Media
Capstone Course in Social Media

Florida

Florida Atlantic University
Digital Marketing Minor
digital marketing courses:
Social Media Innovation
Social, Legal and Ethical Issues of Digital Data
Social Media and Web Technologies
Social Media and Web Analytics
Marketing on the Internet

Nova Southeastern University
BS in Marketing – concentration in Digital and Social Media
digital marketing courses:
Digital and Search Engine Marketing
Content Marketing
Social Networking

Georgia

University of Georgia
Undergraduate Marketing Major – Digital Marketing Emphasis
digital marketing courses:
Social Media Marketing Strategy
Digital and Social Communication Strategies
Internship in Digital Marketing

Illinois

Lewis University
MBA – Concentration in Social Media Marketing
digital marketing courses:
Social Media Marketing
Social Media Analytics
Social Media Strategies
Search Engine Optimization Methods

Northern Illinois University
Bachelor of Science in Marketing – Interactive Marketing Concentration
digital marketing courses:
Internet Marketing
Interactive Marketing Technology

Maryland

Towson University
Undergraduate E-Business Major
digital marketing courses:
e-Business Marketing
Principles of e-Business
e-Business Infrastructure
Advanced e-Business
Special Topics in e-Business

Massachusetts

New England College of Business
Bachelor of Science in Digital Marketing
digital marketing courses:
Digital Marketing
Viral Marketing & Digital Presence
Data Analysis, Metrics and Measurement of Digital Marketing
Ethics and Social Responsibility in a Digital Age
Digital Advertising
Online Consumer Behavior & Social Engagement
Virtual Business Operations and Management
Targeted Marketing & Social Optimization
Search Engine Optimization
Customer Relations and the Online Environment
Managing Change in Digital Marketing
Global Strategies in Digital Marketing
Advanced Digital Campaign Integration
Web Design and Development
Advanced Web-Based Design Strategies for Marketing & Advertising

Suffolk University
Marketing Major – concentration in Marketing Innovation and New Media
digital marketing courses:
Managing Social Media
Mobile Marketing
eMarketing

Michigan

Eastern Michigan University
MBA with Specialization in E-Business
digital marketing courses:
Digital Marketing
E-Business Strategy
E-Commerce Law
Accounting for E-Commerce

Ferris State University
Marketing degree – E-Commerce Marketing Concentration
digital marketing courses:
Business-to-Business E-commerce marketing
Business-to-Consumer E-commerce marketing

University of Michigan – Dearborn
BBA Degree – Digital Marketing Major
digital marketing courses:
Digital Consumer Search and Marketing
E-tailing and Retailing
Communications Strategy and New Media
Digital Analytics and Content
Managing Electronic Commerce Systems

Western Michigan University
eBusiness Marketing Major
digital marketing courses:
Internet Marketing
Advanced Internet Marketing

Missouri

Maryville University of Saint Louis
Internet Marketing, B.S.
digital marketing courses:
Internet Marketing

Missouri University of Science & Technology
Business and Management Systems, Minor in Electronic and Social Commerce
digital marketing courses:
Digital Marketing and Promotions
Electronic and Mobile Commerce
Fundamentals of Mobile Technology for Business

University of Missouri – St. Louis
Digital Media Marketing Certification
digital marketing courses:
Effective Email Strategy
Strategic Search Engine Marketing
Mobile Marketing
Blogs to Buzz
Social Media Marketing
Media Buying, Planning and Analysis
Web Analytics
Digital Strategies
Data Analysis, Interpretation and Dashboarding

New Hampshire

Granite State College
Digital and Social Media (B.S.)
digital marketing courses:
Trends in Digital and Social Media
Integrative: Project in Digital and Social Media

New Jersey

Fairleigh Dickinson University
Bachelor of Science in Marketing, Digital Concentration
digital marketing courses:
Digital Marketing
Social Media Marketing
Marketing Internship (related to Digital and/or Social Media)

Rutgers University
Mini-MBA: Digital Marketing
digital marketing courses:
Digital Marketing Strategy
Search Engine Marketing
Social Media Marketing
Mobile Marketing
Content Marketing Strategies and Tactics
Personalized Digital Experiences
Web Analytics and ROI for Better Decision Making
Crisis Management and Legal Landmines in Digital Marketing
Gamification for Digital Marketing
UX and Marketing
Online Customer Acquisition
Transforming Your Digital Marketing

New York

Baruch College
Underground Marketing Management Major, Digital Marketing Track
digital marketing courses:
(required) Marketing Web Analytics and Intelligence
(required) Internet Marketing
Digital Advertising
Social Media Marketing and New Ventures
Direct and Interactive Marketing
e-Business Technologies

Pace University
Social Media and Mobile Marketing MS Program
digital marketing courses:
Social Media and Mobile Marketing Strategies
Foundations of Social and Mobile Technologies
Digital Marketing
Interactive and Direct Marketing

Rochester Institute of Technology
Undergraduate Major in New Media Marketing
digital marketing courses:
Internet Marketing
Search Engine Marketing and Analytics
Social Media Marketing

State University of New York at Purchase
Social Media Marketing Professional Certificate Programs
digital marketing courses:
Social Media Marketing: Strategies and Tactics
Social Media Marketing: Using the Tools of the Trade
Twitter
Facebook and Google+
Blogging
Search Engine Marketing and Optimization

Oregon
Portland State University
Digital Marketing Strategies Certificate
digital marketing courses:
Introduction to Digital Strategies
Social Media Marketing
Search Engine Marketing
Professional Skills for Digital Marketers
Advanced Concepts: Digital Media Integration

Southern Oregon University
Certificate in Interactive Marketing and eCommerce
digital marketing courses:
Internet Marketing and E-commerce
(many classes in web development and/or digital media)

Tennessee
Eastern Tennessee State University
Digital Marketing, M.S.
digital marketing courses:
Social Media and the Brand
Digital Marketing Research
E-Commerce Marketing/Direct Marketing (B2C)
Consumer Behavior in the Online Environment
B2B Digital Marketing
Web Analytics
Business Analytics, Data Visualization and Online Metrics
Search Marketing
Digital Marketing Strategy
Digital Marketing Strategic Experience

Washington

University of Washington
Certificate in Advanced Online Marketing
digital marketing courses:
Online Marketing Strategies & Methods
Campaign Optimization & Customer Retention

University of Washington
Certificate in Digital Marketing Analytics
digital marketing courses:
Marketing Data Landscape & Tools
Digital Marketing Measurement
Drawing Insight from Data

West Virginia

West Virginia University
Digital Marketing Communications (DMC) Graduate Certificate
digital marketing courses:
3 of the following 5 electives:
Mobile Marketing
Digital Storytelling
Social Media & Marketing
Web Metrics & SEO
Digital Video Production

Wisconsin
University of Wisconsin – Whitewater
Marketing Major – Direct and Internet Marketing emphasis
digital marketing courses:
Internet Marketing
Social Media and Internet Marketing


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