IIM Ranchi BABI

Can you provide me about the content of the Executive Program in Business Analytics and Business Intelligence (BABI) offered by IIM or Indian Institute of Management Ranchi?

[Pathak]

Executive Program in Business Analytics and Business Intelligence offered by IIM or Indian Institute of Management Ranchi is specially designed to provide inputs which equip students with analytical tools and prepare for corporate roles in analytics-based consulting in the domains of,

Marketing
Operations
Supply chain management
Finance
Insurance and risk management
HR management
General management in various industries like the hospitality, telecom, healthcare etc

It is suitable for those with analytical aptitude and would like to start new career in analytics.

It is also appropriate for one who is working in business analytics and business intelligence to enhance their knowledge and skill.

Content of the Programme
o Introduction to Business Analytics & Business Intelligence
o Data Mining for Business Analytics
i) Affinity/Association Analysis for Market Basket Analysis
ii) Clustering and Segmentation
iii) Decision Tree, Neural Network and other techniques for Profiling
o Basic Statistical Analysis for Analytics
o Data Warehousing and Role of Analytics Professionals in Data Warehousing
i) Data Warehouse for Retailing
ii) Data Warehouse in CRM
iii) Data Warehouse in other business processes
o Predictive Analytics
i) Selecting the Best Predictive Model
ii) Use of ROC
iii) Target Marketing
o Marketing Analytics
o Text, Web and Social Network Analytics
i) NLP for Text Mining
ii) Mining from Clickstream Data
iii) Social Network for Community Detection with applications in identifying the TopDeal
Community
o Hands-on-experience with various software, like, (i) R, (ii) SAS (iii) Python (iv) SPSS