Culture and Civilisation Calicut University

Can any one please provide here Calicut University BBA II semester Culture and Civilisation module detailed description, as a PDF format, bcoz my exams are coming soon & I want to prepare earlier???

[Quick Sam]

Calicut University BBA II semester Culture and Civilisation module detailed description is as given below:

BBA II semester Culture and Civilisation

Module I
INTRODUCTION
Culture has great influence on individual value framework. It is a set of traditional belief and values that
are transmitted and shared in a given society. Culture is also the total way of life and thinking patterns, speech
action and artifacts that are passed from generation to generation. However, this is dependent on the man’s
capacity for learning and transmitting knowledge to succeeding generation. In nutshell, culture is a total sum of
customs, rituals, artifacts, beliefs and values.
“According to UNESCO, culture is usually “Interpreted as art, we speak of culture in connection with
behaviour of people in the moral values and human relations. We denote if by action, behaviour and attitudes
considered useful for the interests of society or of a certain social group. We mean standard of living, of
habitation and clothing, of physical culture. We appraise by it the culture of language, of thought, of work...”
Social anthropologists distinguish between” “material” and “non-material” culture. The former
includes technology, art forms, architecture, material goods and equipments used in daily life, house hold,
agriculture, trade and commerce and other social activities. In the latter are included the literary and intellectual
traditions, beliefs, myths, legends and other forms of oral tradition.
Culture has three dimensions. First, it a normative system, by which there is a social control in
the form of sanctions, which make people follow generally accepted moral/ ethical norms. Secondly there is an
expressive system; music, art, literature and so on are cultural expressions of people. Thirdly it is a system of
ideas which enables members of a society to interpret the world meaningfully and process through which culture
influences a social system is called institutionalization.
Calicut Univ BBA II SEM Culture And Civilisation details




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