Courses For Public Relations

Hey buddy can you please get the information about PG Diploma Course in Advertising and Public Relations conducted by Indian Institute of Mass Communication?

[Pathak]

I will help you here to get the information about the PG Diploma Course in Advertising and Public Relations conducted by Indian Institute of Mass Communication for there students.

The PG Diploma Course in Advertising and Public Relations of Indian Institute of Mass Communication is to provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising and public relations.

Objectives of the Course

To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication.

To enable the students to integrate various functions with organizational goals and strategies.

To sensitize students on various gender/ social communication issues in the light of concepts.

To provide hands-on training on planning and production of brand and social issue campaign.

To provide skills on various relevant software especially in media planning and production of campaigns.

Here is the Syllabus of the program

I Communication Theory and Research

II Marketing

III Advertising: Principles, Concepts and Management

IV Media Planning

V Creativity and Campaign Planning

VI Public Relations & Corporate Communication: Principles, Tools & Techniques

VII Digital Public Relations & Corporate Communication

VIII Oral & Visual Communication

IX Production Techniques & Methods

X Advertising, PR & Marketing Research


PG Diploma Course in Advertising and Public Relations Syllabus



Address:-
Indian Institute of Mass Communication
JNU New Campus, Aruna Asif Ali Road, New Delhi, Delhi 110075

Phone:-
011 2674 2920

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