BMS Retail Management Sample Exam Question Paper

Will you please provide the BMS Retail Management Sample Exam Question Paper?

[Kiran Chandar]

Here is the list of few questions of BMS Retail Management Sample Exam Sample Question Paper which you are looking for .

Section I

Q.1) Explain the following concepts:- (15)
Retail marketing strategy
CRM in retailing
Store VS non-store retailing
Circulation plan
Grid layout

Q.2) case study (15)
Pratap kapoor’s wild dinning format is unique and one of its kind in Mumbai. Advertised as a jungle theme restaurant, it is named as “sher Baugh.” Wild dinning is more of an amusement park then dining space with all the facilities, which can delight a family. It delivers its promises through robotic animals and a simulated thunderstorm, features that would delight children. It gives the feeling of living in the wild for the urbanites and gives them a break from the typical fancy restaurants.
Mr. Pratap was planning to convert his venture into a franchise format with opening of outlet in all the metro cities in India. However, he is not sure of the sale ability of this kind of retail format in the Indian context. This critic of his venture says that for adults who put the food over the experience of eating in an artificial jungle the wild dining restaurant is not all that fun. In addition, the cost incurred in setting up the format is a point of concern.
Q.a) what is wild dining offering and target market? (4)
Q.b) according to you will this kind of theme based dinig format succeed in the Indian context? Why? Explain with relevant examples. (6)
Q.3) many retailers have tried to make their store entertaining. What are the pros and cons of proving entertainment in the retail store or restaurant? (5)

Section II

Q.3) Explain the strategic retail planning in detail (10)
Q.4) what are the factors that have contributed to the rise of retail in India ? explain the challenge that global retail will face in India? (10)
Q.5) what is merchandise? Explain the factors necessary for sales forecasting? (10)
Q.6) what are the factors that the retailers need to take into account while choosing a location for a retail store? (10)

Hi please provide me with the 2013 Semester 6 question paper for the Mumbai University of BMS in Retail management?

[sumit]

With the 2013 Semester 6 question paper for the Mumbai University of BMS in Retail management is mentioned below:

1 Explain Stock keeping unit.

2 Explain Variety and Assortment.

3 Explain Markdown pricing.

4 Explain Store Label.

5 Explain Single brand outlet.

6 Analyze the case and answer the following questions:
A management student has pioneered a tea in several varieties and flavours and started vending it from the canteen of her institute itself. The tea is being marketed in prepared form under the brand name 'Refreshing Magic'. The student is not sure whether it can be sold in other place, so she has decided to leverage it to other management institutes through their canteens.
Looking at the Very nature of the product she is not sure how she should proceed so as to be successful. It has been suggested to her by her friends to improve the product presentation and set of a chain of tea outlets across management institutes in a phased manner.
Questions:
(a) Do you feel that tea chains be limited to few management institutes? Justify your answer. (7)
(b) What kind of knowledge of consumer behaviour is necessary to be collected through research to ensure success of retailing to the above product? (3).

7 What do you mean by retail management? Discuss the role and importance of retailer in today's scenario

8 Define sustainable competitive advantage. Discuss the strategies adopted by a retailer to maintain the same.

9 What is Merchandise planning? Explain its process in detail.

10 Write a short note on Airport Retiling.

11 Write a short note on Store Design.

12 Write a short note on Importance of locational decision in retail.