BIET Jhansi Fee Structure For MBA

Can you please tell me fee structure and details of MBA program offer by Bundelkhand Institute Of Engineering & Technology?

[Rajkumar Agarwal]

Don’t worry I will let you know Bundelkhand Institute Of Engineering & Technology fee structure and details of MBA program, so that you can get idea easily.

Here is the syllabus

Marketing Management
Unit I (6 Sessions)
Nature and Scope of Marketing; Marketing Management, Philosophies; Marketing Environment; Consumer Behavior;
Consumer Markets and Industrial Markets; Market measurement and forecasting.

Unit II (8 Sessions)
Market Segmentation, Targeting and Positioning, Segmenting Markets – Bases and Process, Market Segmentation and Product Differentiation, Target Market Selection, Positioning – Nature, Importance and Process of Marketing Research.

Unit III (8 Sessions)
Marketing Mix decision: Product Decisions, New Product Development; Product Mix, Branding and Packaging Decisions; Product Life Cycle; Pricing Decisions: Objectives and Determination, Methods of Setting Price and pricing strategies:

Unit IV (10 Sessions)
Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations: Direct Marketing & Relationship Marketing; Placement: Channels of distribution: Levels and types of channels, functions and management of channel members: Channel Selection & Motivation; Management of Physical Distribution; Current trends in wholesaling and retailing; Marketing Organisation and Control

For full information please check the file


Specialization
Human Resources
Marketing
Finance
Information Technology

Eligibility
For admission to first year of MBA in institue affiliated to GBTU, Lucknow & MTU, Noida a candidate must have passed Bachelors degree course of three years minimum duration from any recognized Indian University; or its equivalent, recognized by A.I.U securing minimum 50% (45% for SC/ST) marks in aggregate.

Selection Procedure
Admission in MBA programme is made on the basis of State Level Combined Entrance Examination conducted jointly by GBTU, Lucknow and MTU, Noida usually conducted in April. Qualified candidates can take admission in the institute based on their rank via Combined Counselling.

MBA Fee structure




Address:-
Bundelkhand Institute Of Engineering & Technology
Kanpur Road NH-25
JHANSI (U.P)-284128

Phone:-
0510-2980211, 2980212