#1
27th August 2012, 06:40 PM
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Anna University of technology Madurai MBA
Hello I want to do MBA from the Anna University in Marketing Management but before applying I want to know the structure of the course will you please provide it to me????
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#2
28th August 2012, 12:03 PM
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Re: Anna University of technology Madurai MBA
As you want to know about the MBA (Marketing Management) program of the Anna University of technology Madurai here I have attached a file for you form where you can get complete details. Following is the content of the attached file: UNIT I INTRODUCTION Definitions – Concepts and Context of relationship Management – Evolution - Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders UNIT II UNDERSTANDING CUSTOMERS Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and If you want to read complete syllabus please download the following attachment after the registration. Feel free to download it…… |
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