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28th August 2012, 12:03 PM
Super Moderator
 
Join Date: May 2012
Re: Anna University of technology Madurai MBA

As you want to know about the MBA (Marketing Management) program of the Anna University of technology Madurai here I have attached a file for you form where you can get complete details.
Following is the content of the attached file:


UNIT I INTRODUCTION Definitions –
Concepts and Context of relationship Management – Evolution - Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders

UNIT II UNDERSTANDING CUSTOMERS Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and

If you want to read complete syllabus please download the following attachment after the registration. Feel free to download it……
Attached Files
File Type: pdf Anna University of technology Madurai MBA.pdf (245.1 KB, 64 views)


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