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19th September 2014, 03:45 PM
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Join Date: Apr 2013
Re: Ad School Digital Course

Hi As you want to know about details of Digital Courses offered in AD School so here I am providing you

Ad School is established in 1991. Ad School is an industry-recognised training program for people working in the advertising and marketing communication industry.

Award Digital & Social Copywriting Workshop

Eligibility


Social media specialists, agency copywriters, and communications writers wanting to build on their skills in concepting and writing for emerging digital platforms.

Key learning outcomes

Great work is a combination of function & humanity.
How to generate useful, original, and feasible ideas on new and emerging platforms.
How to be active, not passive, in your search for insights.
Getting your head around social.
The new role of the writer in the digital world.
Resources that will allow you to build on your knowledge from the course.
How to listen in.
How to write headlines that work.
The dark arts of persuasion.
Writing copy vs writing content.
How to sell your ideas in to colleagues and clients.
Why you need to think small and not big.


Advanced Digital Strategy

The course will cover the process of developing a digital strategy – steps and stages, costing a strategy development, managing scope and reality checking.
The course will clearly differentiate between broad vs narrow strategies, strategy vs tactics, campaigns vs transformational change.

Eligibility-

Anyone who has an interest and passion in learning more in the digital space.

Course Content

Introduction
Client Workshops
Tools of research
The Audience
Participation branding
Assessing constraints
Tactics brainstorming
Developing a strategy

Digital Strategy Basics

Eligibility-

Advertising executives in planning, account service, creative and media roles, Marketing Executives.

Course description

The course contains both online and offline components.

This course is designed for anyone working in the communication business, Account Managers/Directors, Brand or Product Managers and Media Managers.

Offline: This course shows students how to use the digital channels to affect the brand metrics of: brand recall, brand attributes, brand interest, intent to purchase; plus how to lead, generate, and enhance relationships with customers.

Online: Offers about effective digital marketing to ensure they have the means to stay in touch with trends and best practice in their daily work lives.

Exploring Digital

Eligibility-

This course is suitable for Account Managers, Brand Managers, Media Managers, Senior Account Managers

Course Objectives

The course is taught through current campaigns and analysis of the digital consumer digital activities delivered by top industry professionals and covers both technical and strategic marketing and communications issues.

Course Content

Creative & usability
Apps & new innovations
Digital landscape
Basic digital strategy
Channel planning & media buying
SEM/SEO
Email & mobile marketing
Social media
Analytics & reporting


Managing Digital Production

Eligibility-

Producers, Creative Services, Production Managers, Project Managers and Account Managers.


Course Objectives

Understand the process of delivering a digital project from brief to market successfully and be aware of the issues and challenges and how best to manage these.
Have increased confidence and skills for the management of the diverse teams that might be involved.
Have a sound understanding of the tools, documentation, methodologies and practices available to project managers in the digital industry.
Have a sound understanding of the general principles of digital project management.

Contact Details-

Ad School
Mezzanine Level, 65 York Street
Sydney NSW 2000
Phone: +61 2 8297 3877
Fax: + 61 2 8297 3801


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