Syllabus Msc Hospital Administration Bharathiar University

Hi I am adity. Can anyone provide me the syllabus of the Msc Hospital Administration of Bharathiar University???????????

[Arun Vats]

Hi aidty as you are demanding the Msc Hospital Administration of Bharathiar University, so here I am providing you the syllabus.


Bharathiar University is located in Coimbatore, Tamil Nadu, South India, it was established in the year 1982. The University is affiliated by the UGC.

As you are demanding the syllabus of Msc Hospital Administration of Bharathiar University, so here I am providing you the syllabus of 2007-2009

Syllabus Msc Hospital Administration Bharathiar University

III SEMESTER
MARKETING & PUBLIC RELATIONS
UNIT – I
UNDERSTANDING MARKETING MANAGEMENT
Fundamentals of Marketing the critical role of marketing in organizations and society – the
concept of marketing – the rapid adoption of marketing management – hospital managers and
environment.

UNIT – II
MARKETING RESEARCH AND INFORMATION
Marketing research system – Marketing research process – Characteristics of marketing research
Overcoming barriers to use marketing research. Marketing information system – internal record
System – Marketing intelligence system – Marketing decision support system – Marketing Mix –
Service quality – Dimensions of service quality – special characteristics of service quality.

UNIT – III
MARKETING STRATEGY AND SERVICES DEVELOPMENT
Corporate and strategic planning – business strategic planning – marketing process – service
Planning – Developing new services – challenges in new services Development, Effective
Organizational arrangements, managing the new services development process- marketing
Strategies for product (services) life cycle Designing marketing strategies for market leaders,
Challengers, followers & mishears – designing and managing Global marketing strategies.

UNIT – IV
PRICING AND CHANNELS
Pricing – Objectives – types – strategies for pricing – pricing of medical services –pricing of
support services.
Selecting and managing marketing channels – channel functions and flows – channel levels –
channels in service sector – Channel management decisions – channel co-operations, conflict and
completion.
Market segmentation – Internal marketing – word of module marketing.

UNIT – V
PROMOTING HOSPITAL SERVICES AND PUBLIC RELATIONS
Positioning the market offering – developing a positioning strategy – Promotional method in
service sector – Medical camp, conferences, Web site development, internet medicine, public
internet programmes, promoting referral doctor systems, Hospital image building programmes –
advertising a medium of promotion – advertising media – press, radio, television, films, posters,
hoarding, neon signs, city transport – effectiveness of different media.
Public Relations – customer (client) value and satisfaction – attracting and retaining
customers(clients) – Media relations – Organising press meet, press releases.
Reference:
Marketing Management – Analysis, Planning
Implementation and Control - Philip Kotler
Fundamentals of Modern Marketing - Cundiff and Still
Marketing Management - William J Stanton
Marketing of Hospital Services
Service Marketing –text cases and readings - Lovelock
Practical public Relations - Sam Black

HUMAN RESOURCES MANAGEMENT AND INDUSTRIAL RELATIONS
UNIT-1
An introduction to HRM in hospitals – evolution of HRM- HRM and personnel department –
nature, characteristics, functions and role of HRM – need for HRM in hospital- organization of
HRM in hospitals- HR Managers- policies and procedures for HRM.

UNIT-II
Manpower planning – job analysis- job descriptions –job specifications- recruitment, selection,
placement- training and development.

UNIT-III
Job changes- promotion- demotion- transfer- separation- performance appraisal- human relations
in hospitals- job evaluation- wage and salary administration – personnel audit- social security
and retirement benefits.

UNIT-IV
Industrial relations- employees association- trade union-functions responsibilities structure –
employer- employee relation- participative management – collective bargaining in hospitals
discipline and disciplinary actions – employee welfare measures- need for training – different
types of training programmes in hospitals.

UNIT-V
Labour policy and labour laws with emphasis on hospital management- ESI act- Industrial
dispute act – payment of wages act- minimum wages act – workman compensation act, 1923 –
laws related to child labour – maternity benefit act – contract labour act – bonus act – gratuity act
provident fund act – equal remuneration act – maternity benefit act – contract labour act.

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References:
Handbook of hospital personnel management – R.Cgoel
Human resource management – P.C Tripathi
Personnel management – C.B Memoria
Industrial law - N.D Kapoor
Industrial relations and labour legislation - Dr.R.Venkatapathy,Adhitya
publisher

RESEARCH METHODOLOGY
UNIT-I
Introduction to research methodology: meaning of research – objective of research – relevance
to management with special reference to hospital management – research orientation and
managerial performance.

UNIT-II
Formulation of the problem – research design – meaning – need for research design – features of
a good research design – different research design.

UNIT-III
Sampling fundamentals- sampling techniques – types- uses and limitations – measurement and
scaling techniques – methods of data collection.

UNIT-IV
Processing and analyzing of data – hypothesis testing – small and large sample – test for
population mean – chi- square distribution – goodness of fit test – introduction to ANOVA.

UNIT-V
Interpretation, precautions in interpretations – report writing – steps in report writing- computers
and research – uses of computers in research and documentation – introduction to SPSS package.

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Refrences:
Research methodology – C.R. Kothari
Business research methods – Cooper Schmidt, Tata McGraw Hill
Research methods for commerce & management – K.V. Rao

HOSPITAL INFORMATION SYSTEM
(INCLUDING MEDICAL RECORDS)
OBJECTIVES:
To understand the importance and application of information technology industries; to learn the
modern methods of promoting business through internet, to lay emphasis on current e- commerce
trends; to study and understand the importance of data resources for organization; to explore the
information needs of hospitals and understand the importance of computerization of medical
data.

UNIT-I
INTRODUCTION TO INFORMATION SUSTEMS IN BUSINESS
The need for information systems – the increasing value of information technology – the network
of computing- business process reengineering – IT as a tool for competitive advantage.

UNIT-II
MANAGERIAL OVERVIEW – HARDWARE/SOFTWARE
Computer peripherals – input technology trends – voice recognition and response optical
scanning – out put technologies and trends – video out put – storage trends application software
for end users – word processing and desktop publishing – system software – operating systems –
programming languages.

UNIT-III
DATA BASE MANAGEMENT SYSTEMS
Foundation data concepts- the data base management approach – types of database – database
structures – data mining – benefits and limitations of data base management.
UNIT-IV
THE INTERNET AND ELECTRONIC COMMERCE
Business use of the Internet – Interactive marketing – E.Commerce application – Business to
Business commerce.

UNIT V
HOSPITAL INFORMATION SYSTEM AND MEDICAL RECORDS
Management decision and related information requirement – Concept of networking hospital
information system – Clinical information system – Administrative information system –
Support service technical information system.
Role of medical records in health care delivery – general medical records standards and policies
– legal aspects of medical records – medical audit computerization of medical records
information needs in the hospital information Needs in the hospital – sources health information
– uses of health and hospital data.

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Reference:
Mgt Information System - James A.O’Brien
Managing aModern Hospital - A.V.Srinivasan
Mgt Information System in Hospital _ A.K.Saini
Dynamic Hospital Information - Gilad J.Kuperman
Health Mgt information System - Smith, Jack
-A Handbok for decision makers
Medical Records - GD.Mogli

For more details you can contact to:
Bharathiar University,
Coimbatore - 641 046.
General Phone Numbers:
(91) 422-2428100, 2422223, 2422234,
2422272, 2422321, 2422335.
Fax: (91) 422-2422387.