Krishna University MBA Previous Papers

Hi I would like to have the previous year’s paper for the marketing subject of the MBA course which is offered at Krishna University?

[Pathak]

The previous year’s paper for the marketing subject of the MBA course which is offered at Krishna University is as given below:

SECTION-A
Answer any five of the following questions.

1. Write short notes on:
a) Guerrilla marketing
b) Marketing mix
c) Promotion mix
d) Product mix
e) Consumerism
f) Marketing audit
g) HMS
h) Marketing logistics

SECTION-B - Answer all questions.
UNIT-I

2. a) What is marketing? Differentiatebetween e-marketing and tele marketing.
(or)
b) Choose a company of your choice and explain how internal environmental factors
affecting its marketing operations.
UNIT-II

3. a) Explain the concept of product life-cycle and its utility for marketers.
(or)
b) Discuss in brief the various pricing strategies used by marketers. Suggest suitable
pricing strategy for
i) readymade garments ii) domestic furniture
UNIT-III

4. a) Are intermediaries and their functions necessary aspects of marketing channels? Give
reasons.
(or)
b) Explain the various channel designswith reference to an FMCG company
UNIT-IV

5. a) Explain the IMC planning process.
(or)
b) Explain the importance ofmarketing communication inthe present global era.
UNIT-VI

6. a) What is Marketing Organisation? Explain the factors affecting marketing organization.
(or)
b) Why organizations lose their customers? Explain how can you attract and retain customers.

SECTION-C Compulsory
Microwave oven is a product category that has been in the market for the last ten years, in spite of the lifestyle changes of consumers, the product hasbeen not caught on. Batliboi, Kelvinator, IFB and BPL are some of the brands which have been attempting to create a market for the product. Recently LG has launched its version (which the brand refers to as multiwave oven). Kelvinator has launched campaigns which highlighted the usefulness of the product with regard to Indian delicacies. It also launched a campaign with an emotional backdrop which projected the need for a caring husband who would think about the brand.

Apart from advertising to create awareness about the product and brand, what other promotional methods could be used to market the product (Specify the reasons for your decisions)