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6th July 2015, 08:50 AM
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Join Date: Apr 2013
Re: West Bengal University Of Technology MBA

West Bengal University of Technology was established in the year 2000. It is affiliated to UGC . It is located at Kolkata, West Bengal, India .

It offers two year duration MBA course .

Semester-I
Economic Environment of Business
Business Communication
Computer Fundamentals & Applications
Organizational Behaviour – I
Quantitative Methods -I
Indian Social Structure
Financial Accounting
Business Laws
Managerial Economics I
Values & Ethics in Business

Semester-II
Managerial Economics-II
Organizational Behaviour-II
Quantitative Methods -II
Production Management
Operations Research
Management Information System
Human Resource Management
Financial Management
Marketing Management
Research Methodology

Semester-III
Quality Management
Cost Accounting
Computer Application in Business
Materials Management
Project work (8 weeks) & Viva Voce
(Four courses – three from one secialization and one
from another specialization)

Semester-IV
Project Management
Strategic Management
Public Systems Management
Comprehensive Viva -Voce
(Four courses – three from one specialization gro
and one from another specialization group)
West Bengal University Of Technology MBA syllabus
[MB – 101] : ECONOMIC ENVIRONMENT OF BUSINESS
Course Contents
1. Environment of Business – Micro & Macro Environment of a Firm, Different Environmental factors, Interface of Market
& Non-Market factors [4 L]
2. Economic System – Capitalism, Socialism, Mixed Economy, Mixed Economy in India.
[2 L]
3. Government and Business - Role of Govt – Market System, Fiscal & Monetary Policy, Industrial Policy
(1948,1956,1970,1991), Industrial Licensing, MRTP Act (1967) and its Ammendments.- Liberalisation of Indian
Economy. [8 L]
4. Economic Planning in India – Features and Objectives, Planning Commission, Review of Five Year Plans, State
Planning [2 L]
5. International Economic Linkage – GATT, WTO, EXIM Policy – Impact on Indian Foreign Trade
[4 L]
6. Parallel Economy in India – Meaning, Magnitude and Consequences, Causes and Remedies, Govt. measures
[2 L]
7. Labour Scenerio – Employment Policy, Structure of employment, Changing dimension of unemployment and
employment [2 L]
8. Social Responsibilility of Business - Welfare , Health & Hygiene, Area development, Sports.
[2 L]
9. Industry and Natural Environment - Impact on Environment, Environment Policy, Green Industry .
[2 L]
Readings:
1. N. K. Sengupta : Government and Business, Vikas Publishing.
2. R. Datt & K.P.M. Sundaram : Indian Economy, S. Chand
3. D. Amarchand : Government and Business, Tata McGraw Hill.
4. N.K. Oberoi : Environment Management, Excell Books
5. Economic Survey, Govt of India (Latest Issue)
WBUT/MBA/ I st Sem
(3 Credit : 30 Hrs)
[MB 102]: BUSINESS COMMUNICATION
Course Contents
1. Principles of Communication – Definition, Purpose, Process, Types. [2 L]
2. Verbal Communication – Target group profile, Barriers of Communication, Listening, Feedback, Presentation Skills, Use
of Aids, Public Speaking, Practice Presentation.
[
2
L
+
6
P
]
3. Written Communication – Stages of Writing, Composing Business Messages, Preparing Notes, Style, Punctuation, Using
simple words, Proof Reading. [6 L]
4. Report Writing – Report Planning, Types of Reports, Developing an outline, Nature of Headings, Ordering of Points,
Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing.
[2 L + 4 P]
5. Writing Business Memos - Circulars, Notices, Memos, Agenda and Minutes, Maintaining a Diary, Resume/CV, Press
Release. [2L + 2 P]
6. Writing Business Letters – Formats, Styles, Types, Facsimiles (Fax), Electronic Mail, Handling Mail.
[2 L]
7. Handling Business Information – Annual Report, House Magazine, External Communication – Language, Techniques.
[2 L]
Readings
1. Asha Kaul : Effective Business Communication, Prentice Hall.
2. S. Bahl : Business Communication Today, Response Books.
3. J. V. Vilanilam : More Effective Communication, Response Books.
4. J. A. Blundell & N. M. G. Middle: Career – English for the Business and Commercial World, Oxford University
Press.
5 Alan Pease : Body Language, Sudha Publication.
WBUT/MBA/ I st Sem
(3 Credit : 30 hrs)
[MB 110] : VALUES & ETHICS IN BUSINESS
Course Contents
1. Values – Importance, Sources of Value Systems, Types, Values, Loyalty and Ethical Behaviour, Values across Cultures.
[2 L]
2. Business Ethics – Nature, Characteristics and Needs, Ethical Practices in Management.
[2 L]
3. Indian Values and Ethics – Respect for Elders, Hierarchy and Status, Need for Security, Non – Violence, Cooperation,
Simple Living high Thinking, Rights and Duties, Ethics in Work life, Holistic relationship between Man and Nature,
Attitudes and Beliefs.
[
6
L
]
4. The Ethical Value System – Universalism, Utilitarianism, Distributive Justice, Social Contracts, Individual Freedom of
Choice, Professional Codes. [4 L]
5. Culture and Ethics – Ethical Values in different Cultures, Culture and Individual Ethics.
[
2
L
]
6. Law and Ethics – Relationship between Law and Ethics, Other Bodies in enforcing Ethical Business Behavior, Impact of
Laws on Business Ethics. [ 2 L]
7. Social Responsibilities of Business – Environmental Protection, Fair Trade Practices, Fulfilling all National obligations
under various Laws, Safeguarding Health and well being of Customers.
[4 L]
8. Ethics and Corporate Excellence – Code of Ethics in Business Houses, Strategies of Organizational Culture Building,
Total Quality, Customer Care, Care of the Employees as per Statutes, Objective and Optimistic Approach.
[4 L]
Readings
1. S. K. Chakraborty : Values and Ethics in Organisation, OUP
2. R. Roj : A study in Business Ethics, Himalaya Publishing.
3. A. N. Tripathi : Human Values, New Age International
4. L. T. Hosmer : The Ethics of Management, Universal Book.
5. D. Murray : Ethics in Organizational, Kogan Page.
WBUT/MBA/ I st Sem
(3 Credit : 30 Hrs)
[MB-106]: INDIAN SOCIAL STRUCTURE
Course Contents
1. Nature and Types of Indian Society – Demographic Profile (Language, Religion, Culture, Diversity), Agrarian Society,
Industrial Society, Tribal Society. [4 L]
2. Social Stratification – Caste System, Class Structure, Minority Groups, Scheduled Caste/Tribe, Other Backward
Communities, Weaker Sections. [4 L]
3. Social Groupings – Kinship Group, Spatial/Locality Group, Interest groups. [4 L]
4. Social Institutions – Educational, Political, Recreational, Economic, Health, Public Bodies, Religious Bodies.
[4 L]
5. Socio-Economic Problems – Population, Poverty, Illiteracy, Unemployment, Child Labour, Alcoholism, Narcotic
addiction, Occupational Disease, Malnutrition, Insurgency, Terrorism, Crime, Project Affected Persons.
[6 L]
6. Industrialism and Social Change – Effects on Community, Impact on Family Structure and Roles of Males & Females,
Family Economy, Child Care, Aged in the Family, Quality of Life.
[2 L]
7. Social Integration – Constitutional Safeguards, Legal Approach, Inequality Removal Programmes, Voluntary Approach
by NGOs, Role of Politicians, Role of Govt., Role of Business Houses, Rural Development Programmes, International
Neighbours, Rehabilitation and Resettlement of Project Affected Persons. [6 L]
Readings :
1. M. N. Srinivas : Village, Caste, Gender & Method, OUP.
2. Andre Beteille : Society and Politics in India, OUP
3. Dipankar Gupta : Social Stratificaiton, OUP.
4. R. Ramachandran : Urbanization and Urban Systems in India, OUP
5. S. C. Dube : Understanding Change : Anthropological & Sociological Perspective, Vikas Publishing.
WBUT/MBA/ I st Sem
(3 Credit : 30 hrs)
[MB –104]: ORGANIZATIONAL BEHAVIOUR – I
Course Contents
1. OB – Overview – Meaning of OB, Importance of OB, Field of OB, Contributing Disciplines, Applications in Industry.
[2 L]
2. Organization Theory – Classical Theories (Scientific Management, Administrative Principles, Theory of Bureaucracy),
Human Relations Approach, Modern Theories (Systems Approach, Contingency Approach, Quantitative Approach,
Behavioural Approach).
[10 L]
3. Personality and Individual Differences – Meaning of Personality, Determinants of Personality, Theories of Personality,
Measurement of Personality, Development of Personality.
[4 L]
4. The Process of Perception – Process and Principles, Nature and Importance, Factors Influencing Perception, Perceptual
Selectivity, Making Judgements, Social Perception.
[
L
]
5. Learning – Concepts and Principles, Theories of Learning, Types, Techniques of Administration, Reinforcement,
Punishment, Learning about Self. [2 L]
6. Attitudes and Job Satisfaction – Sources of Attitudes, Types of Attitudes, Attitudes and Consistency, Cognitive
Dissonance Theory, Attitude Surveys. [2 L]
7. Work Motivation – Approaches to Work Motivation, Theories of Motivation – Maslow’s Hierarchy of Need Theory,
Alderfer’s ERG Theory, Herzberg’s Motivation-Hygiene Theory, McClelland’s Achievement – Motivation Theory,
Vroom’s Expectancy Theory, Proter and Lawler Expectancy Model. [4 L]
8. Work Stress – Understanding Stress, Potential Sources of Stress, Consequences of Stress, Managing Stress.
[2 L]
Readings
1. S. P. Robbins : Organizational Behaviour, Prentice Hall,
2. Fred Luthans : Organizational Behaviour, McGraw Hill
3. J. W. Newstrom & K. Davis : Organizational Behaviour, McGraw Hill.
4. Archana Tyagi : Organizational Behaviour, Excell Books.
5. Madhukar Shukla : Understanding Organizations – Organizational Theory &
Practice in India, Prentice Hall
MB-108 : BUSINESS LAWS
Course Contents
1. Concept of Law - Society, State and Law, Rule of Law, Mercantile Law. [2 L]
2. Indian Contract Act, 1872 – Contract defined, Elements of valid contract, Classification of contracts, Offer and
acceptance, Consideration, Capacity to contracts, Free consent, Legality of object and consideration, Illegal agreements,
Termination of contracts, Breach of contract, Indemnity and guarantee, Agency.
[4 L]
3. Negotiable Instruments Act, 1881 – Definition and characteristics of different types of negotiable instruments, Parties to a
negotiable instrument and their capacity, Holder and holder in due course, Dishonour, Discharge from Liability, Crossing
of cheques, Banker and customer, Hundis.
[4 L]
4. Sale of Goods Act, 1930 – Classification of goods, Conditions & Warranties, Passing of Property, Rights of an unpaid
seller, Remedies for breach of Contract of Sale of Goods.
[4 L]
5. Companies Act, 1956 – Nature and kinds of companies, Formulation, Memorandum, Articles, Prospectus, Capital – shares,
debentures, borrowing powers, minimum subscription, Directors; Winding up of companies.
[6 L]
6. Consumer Protection Act, 1986 – Objectives of the Central Council and State council, Composition and jurisdiction of
district forum, Mode of complaints, Procedures of complaints, Penalty.
[4 L]
7. Laws relating to - Patents, Trade marks, Copyright, Packaging, Fair Trade Practices, Shops and Establishments,
Partnership, Cyber Laws. [6 L]
Readings:
1. N. D. Kapoor : Mercantile Law including Industrial Law, Sultan Chand.
2. P. P. S. Gogna : A Textbook of Business Law, S. Chand & Co.
3. S. S. Gulshan & G. K. Kapoor : Business Law, New Age International.
4. M. S. Pandit & S. Pandit : Business Law, Himalaya Publishing.
5. K. R. Bulchandani : Business Law, Himalaya Publishing.
[MB-107]: FINANCIAL ACCOUNTING
Course Contents:
1. Introduction to Financial Accounting – Concepts – Conventions – Importance and scope – Accounting Principles –
Revenue Recognition – Double entry system. [2L]
2. Recording System – Transaction – Journals – Ledger – Trial Balance – Trading Account – Profit & Loss Account –
Balancesheet [6L]
3. Financial Statements – Income Statement – Fund Flow Statement – Cash Flow Statement – Interpretation and
Importance.
Contact Details :
West Bengal University Of Technology
BF 142, Sector 1,Salt Lake City, Kolkata, West Bengal 700064
033 2321 1327
For detailed syllabus , here is the attachment;
Attached Files
File Type: pdf West Bengal University Of Technology MBA syllabus.pdf (410.9 KB, 283 views)


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