Weakness Of Kotak Mahindra Bank

Hi buddy here I am looking for Kotak Mahindra Bank Ltd SWOT Analysis to know its Strengths, Weaknesses, so will you plz give me require info here ??

[pawan]

As you want here I am providing Kotak Mahindra Bank Ltd SWOT Analysis to know its Strengths, Weaknesses, on your demand :

Kotak Mahindra Bank

Parent Company


Privately owned bank

Category


Banking Services

Sector


Banking and finance

Tagline/ Slogan


Lets make money simple

USP


Professionalism in Banking

STP

Segment


Individual and Industry banking

Target Group


Investment Sector

Positioning


Complete Banking solutions

SWOT Analysis

Strengths


1. Innovative financial products of diverse categories
2. Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank
3. Comprehensive Cash Management System

4. Has over 20,000 employees
5. Customer account base of over 2.7 million

Weaknesses


1. Lesser penetration as being late entrants

2. Low publicity and marketing as compared to other premium banks in the urban areas

Opportunities


1. Increase in Industry banking
2. Explore opportunities abroad by International banking

Threats


1. Economic slowdown
2. Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors


1. Axis bank
2. Union Bank of India

3. Federal bank