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Old 19th September 2017, 11:43 AM
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Join Date: Aug 2012
Default Re: University Of Technology And Management UTM

The University of Technology and Management UTM offers a unique course in BBA with specialization in Marketing that combines marketing, advertising, and the technology of digital media.

BBA Marketing

If you are interested in marketing and marketing communications, this course combines a path towards professional qualifications and business readiness.

By providing their students with intensive training in SEO, PPC, social media, mobile and other digital strategies, they endow them with the career skills to take on the future of marketing.

Duration - 3 Years

Eligibility-

Minimum 45% Marks at Secondary School Examination (10th) and Senior/Higher School Certificate Examination (12th).

Admission-

Eligible students are called for a Personal Interview.

Students are offered admission on the basis of their performance in Personal Interview.

Course structure-

SEMESTER I


BBCH 101 Business Organization
BBCE 111 Business Economics I
BBCQ 121 Business Mathematics
BBCF 131 Business Accounting
BBCI 141 Business Computing
BBCG 101 Business Communication I

SEMESTER II

BBCH 102 Organizational Behavior
BBCE 112 Business Economics II
BBCQ 122 Business Statistics
Marketing Planning and
Research
BBCG 102 Business Communication II
BBCG 112 Environment & Ecology

SEMESTER III

BBCH 103 Human Resource Management
BBCG 114 Operations Management
BBCQ 123 Research Methodology & Report Writing
BBCM 152 Consumer Behavior & Market Research
BBCM 151 Marketing Management
BBCF 132 Financial Management

SEMESTER IV

BBRM 202 Marketing of Services
Advertising and Sales
Promotion
International Marketing
BBCG 110 Business Law
BBDM 103 Social Media Marketing
BBDM 105
Mobile & Email Marketing
BDSM 171 Industry Visit

SEMESTER V

BBCG 111 Essentials of Strategic Management
BBCM 154 Customer Relationship Management
Public Relations
Industrial Marketing
Retail Marketing
BDSM 163 Summer Internship
BDSM 161 Dissertation I

SEMESTER VI


Brand Management
BBCG 109
Entrepreneurship & Venture
Management
Green and Rural Marketing
BDSM 162 Dissertation II

Contact-

University of Technology and Management :
Enrollments Office & Campus
Handers Building,
Adjacent to Ramakrishna Mission Dispensary,
Laitumkhrah Main Road,
Lumawrie
Shillong, Meghalya-793003
Ph: 0-87946 00250, 0364-2500969 / 2500955
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