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Old 4th April 2016, 06:02 PM
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Join Date: May 2012
Default Re: UEM MBA Sports Management

European University of Madrid (Universidad Europea de Madrid) is a private university in Madrid, Spain. The school is owned by Laureate Education, Inc. the University was established in 1995.

MBA – Master’s Degree in Sports Management

This Master’s Degree is specially designed for professionals who need to combine work and study,

It allow students the freedom to choose online or campus-based courses, as well as the amount of time they will devote to their studies each week, program duration, and enrollment dates.

The MBA - Master’s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

Duration 60 ECTS, starting in October 2016 and ending in June 2017

Price 25.020€


Campus-based schedule: from Monday to Wednesday between 9:00 a.m. and 2:00 p.m.


Campus Alcobendas of Universidad Europea, Santiago Bernabéu Stadium and Real Madrid Training Complex in Valdebebas


Módule I:
General Management in Sports Organizations

Economic Analysis of the Sports Industry
Strategic Planning. Analysis of Sports Environments and Competition
Business Management Models and Economic Aspects

Módule II:

Annual Accounts for Sports Clubs and Organizations
Planning and Control in Sports Organization Management
Financial Management

Módule III:
Sports Facility Management and Operation

Infrastructure Management within a Sports Entity
Production of Sporting Events
Quality and Incident Management

Módule IV:
Marketing and Communications

Strategic and Operational Marketing
Sponsorship in Sports
Audiovisual Rights
Sports and Society
Sports and the Media

Módule V:
Managerial Skills and Human Resources

People Management and Teamwork
Coaching Applied to Sports
Motivational Leadership of Teams
Communication: Public Speaking in Professional Environments
Emotional Intelligence in Sports Organizations

Módule VI:
Specialization Branch A - Marketing and Communications

The Media
Advertising Agencies
Official Organizations
Sports Rights
Sporting Events and Brand Profitability
Sports Clubs
Brand and Identity Management
Practical Application of a Communication Plan
Social Network and the Community Manager
Sports Content in the New Digital World

Módule VII:
Specialization Branch B - Entrepreneurship and Sports for Development

Strategies for Starting a Sports Business
The Business Plan and Financing
International Organizations in Sports for Development
Corporate Social Responsibility and Sports
Social Entrepreneurship in Sports
Keys to Success and Failure

Módule VIII:
Specialization Branch C - Sports Facility Operation

Management of Sports Facility Operations
Security and Technology at Sports Facilities
Municipal Operations and Management
The Fitness and Wellness Market
Large Parks
Golf Course Management
Organization of Sporting Events
Management of Leisure and Non-Conventional Spaces

Módule IX:

Módule X:
Master's Thesis

Contact address

Universidad Europea de Madrid
Av. de Fernando Alonso
28108 Alcobendas
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