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2nd August 2014, 01:06 PM
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Join Date: Apr 2013
Re: Syllabus for IIMC advertising and public relation course entrance exam

The Indian Institute of Mass Communication (IIMC) common entrance exam pattern for admission to post graduate diploma courses in Journalism (English), Journalism (Hindi), Radio and Television Journalism, Advertising and Public Relations and Journalism (Oriya) varies according to the course.

IIMC admission test is a two hours test with objective as well as descriptive type of questions.
The medium of test is according to the test chosen by you.

After clearing the written exam, you have to appear for a group discussion and an interview.

Syllabus for IIMC Entrance Test

General Awareness

Awareness of Public Debates on Matters (Polity and Economy)

Influencing Power Equations in the World and Their Impact on India

International Developments

Social History

Understanding of Social Dynamics

Aptitude & mental make-up

Language capability

Analytical & comprehension skills

Advertising & Public Relations

Analytical & Comprehension skills

Aptitude & mental make-up

Brand awareness & recall

General awareness

Language capability

Quantification skills


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