Smu MBA hcs projects

[pooja]

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Hello sir I am MBA 4th sem student of SMU and want to make projects on HCS so please help me in providing the material on this topic.

[Pathak]

The role of a project guide is highly significant in getting a quality output from the students. As a project guide your expertise in the subject domain, counselling, monitoring and evaluating is sought.

Projects on HCS

Consumer Behaviour:-

Definition:

The official definition of consumer behaviour is given by the American Marketing Association as: the dynamic interaction of the affect and cognition, the behaviour and environment through which people carry out transactions in their life.

Consumer behaviour reflects consumers’ decisions with respect to:

1. The acquisition, consumption, and disposition

2. Of goods and services, time, and ideas

3. By (human) decision making (over time)

This stimulus comesfrom:

• The financial environment (favourable or ominous financial conditions).

• The political environment (smoothly or foggy political setting).

• The technological environment (technological progress or recession).

Analysis of Consumer Behavior Towards Health Care Products

• They change with the economic and social progress (land owner, entrepreneur)

• People with higher status like to remain their position.

People choose products that communicate their role and status in society.

• Membership groups are the groups to which the person belongs.

• Non-membership groups are the groups to which a person not belongs, but which influence the attitudes and behaviour of the person.

• Aspiration groups are groups to which a person would like to belong.

Psychological Factors

Personality:

The total internal characteristics of an individual that determines the way how he reacts. (E.g. self-monitoring, self-concept, sociability, etc)

Self-concept:

The picture or the perception that each individual has for his exterior appearance, his mental faculties, his character and generally speaking what concerns theindividual as a social being

Lifestyle:

It expresses the values that an individual has in their life.

It constitutes importantvariable of market segmentation.

Projects on HCS of SMU MBA



more detail attached a word file;