2023 2024 Student Forum - School of management studies Tamil Nadu Open University

The syllabus for Diploma in Retail Management Program offered by the School of Management Studies of Tamil Nadu Open University is as follows:

BBAR 14 INTRODUCTIONS TO RETAILING

BLOCK I
Retailing - Definition, Nature, Scope – Meaning – Types - Classification – Retailing & Marketing - Growing importance of retailing- Factors influencing retailing – Stores Location – Steps in choosing a retail location.

BLOCK II
Retail outlets by Ownership & Organization - Retail categories - Types of business organization- Types of Retail store ownership - Classification on the basis of ownership - Classification on the basis of Merchandise mix, Non store retailing - Other retail models.

BLOCK III
Services & Quality in Retailing - Factors constituting retailing - The service – product concept - The intangible-tangible product continuum - A classification of service and quality -Implementation of service management - Growing emphasis on control of quality - Key terms of quality - Characteristics of quality and Long term Benefit.

BLOCK IV
Retail in India - The origin of retail in India - Drivers of retail change in India - Changing income profiles - Difference between rural and urban India - Changes in consumption patterns - Foreign direct investment in retail.

BLOCK IV
The size of retail in India - Clothing, textiles and fashion accessories - Food and food services - Books and music - Other emerging sectors - Retail realities - Challenges to retail development in India.

REFERENCES
1. Michael Levy and Barton A Weitz, (2011) Retailing Management (8th Revised edition), McGraw-Hill Inc., US, (ISE Editions).
2. R. Sudharshan, S. Ravi Prakash and M. Subrahamanya Sarma, 1st Edition (2007), Retail Management: Principles & Practices (1st edition), New Century Publications, New Delhi.
3. Gibson G. Vedamani, 4th Edition (2012), Retail Management: Functional Principles and Practices, Jaico Publishing, Bengaluru.

BBAR25 STORE LAYOUR, DESIGN AND VISUAL MERCHANDISING

BLOCK I
Store Layout: Types of Layout - Grid - Race track - Free Form Layouts – The circulation Plan - Considerations in Layout selection - Feature areas - End Caps - Promotional Area - Free Standing Fixtures and Mannequins - Windows - POP Areas - Walls.

BLOCK II
Space Planning - Location of Departments - Relative vocational Advantages - Evaluation a Department Layout - Location of Merchandize department - Use of Plano grams - Leveraging Space.

BLOCK III
Importance of Store Design - Exterior Store Design - Interior Store Design – Fixtures Flooring & Ceiling & Lighting - Graphics & Signages - Atmospherics.

BLOCK IV
Visual Merchandising - Presentation Techniques - Ideal Oriented Presentation - Item Oriented presentation - Color Presentation, Ice lining, Vertical Merchandising - Tonnage Merchandising - Frontage Presentation - Fixtures - Straight Rack - Gondola

BLOCK V
Visual Communication - Lighting - Color - Music – Scent

REFERENCES
1. Michael Levy and Barton A Weitz, (2011) Retailing Management (8th Revised edition), McGraw-Hill Inc., US, (ISE Editions).
2. R. Sudharshan, S. Ravi Prakash and M. Subrahamanya Sarma, 1st Edition (2007), Retail Management: Principles & Practices (1st edition), New Century Publications, New Delhi.
3. Gibson G. Vedamani, 4th Edition (2012), Retail Management: Functional Principles and Practices, Jaico Publishing, Bengaluru.

BBAR 31 MERCHANDISE MANAGEMENT & PRICING

BLOCK I
Merchandising - Meaning of merchandising – Evolution of merchandising – Factors affecting the merchandising function – Roles and Responsibilities of merchandiser – Roles and responsibilities of the buyer – The concept of Life style merchandising.

BLOCK II
Merchandise Planning – Devising merchandise plans – Developing Sales Forecast – Forecasting at the store (SKU) – Collaborative planning forecasting and replenishment (CPFR) - Determining the merchandise requirements – Merchandising control – Assortment planning – The range plan – The model stock plan – Tools used for merchandise planning.

BLOCK III
Merchandising sourcing – Identifying the source of supply – Contracting & evaluating the sources of supply – Negotiating with vendors – Establishing vendor relationship – Analyzing vendor performance – Advantages - The process of private label creation.

BLOCK IV
Financial Merchandise Management – Merchandise Budget Plan – Components Evaluation – Open – to – Buy Systems – Allocating Merchandise to Stores – Evaluating the Merchandise Performance.

BLOCK V
Pricing in Retailing – External influences on retail pricing strategy – Retail pricing objectives – Retail pricing strategies – Consumer response to pricing

REFERENCES
1. Michael Levy and Barton A Weitz, 8th Edition (2011), Retailing Management - Global Edition, McGraw Hill Higher Education, New Delhi.
2. William R. Davidson, Daniel J. Sweeney and Ronald W. Stampfl, 6th Edition (1988) Retailing Management, John Wiley & Sons, Hoboken, NJ.
3. Ralph D. Shipp, 3rd Edition (1985), Retail Merchandising : Principles and Applications (3rd edition), Houghton Mifflin Co, Boston, USA.
4. R. Sudharshan, S. Ravi Prakash and M. Subrahamanya Sarma, 1st Edition (2007), Retail Management: Principles and Practices, New Century Publications, New Delhi.

BBAR 32 RETAIL STORE OPERATIONS

BLOCK I
Elements & Components of Retail Operation - Store Administration and Management Premises - Roles of Store Manager

BLOCK II
Managing Inventory & Display : Inventory Techniques - ABC Analysis – EOQ – SAP Analysis – GAP Model – Perpetual Inventory Control – Sales Forecast – CPFR Merchandise Reordering Plano-grams – Promotional Ordering.

BLOCK III
Managing Receipts - Store level and receiving and marking - Case Receiving – Item Check in - Self Service and Check out operations : Merchandising Factors in self service – Applying Simplification in the Selling Process – Check out Operations – Checkout Systems and Productivity.

BLOCK IV
Customer Complaints & Adjustments - Causes – Redresel Practices

BLOCK V
Store Security – Insurance – Store Maintenance – Energy Management – Credit Management – Crisis Management.

REFERENCES
1. Michael Levy and Barton A Weitz, 8th Edition (2011), Retailing Management - Global Edition, McGraw Hill Higher Education, New Delhi.
2. William R. Davidson, Daniel J. Sweeney and Ronald W. Stampfl, 6th Edition (1988), Retailing Management, John Wiley & Sons, Hoboken, NJ.
3. Barry Berman & Joel R Evans, 12th Edition (2012), Retailing Management: A Strategic Approach, Pearson Education India, Noida.
4. Chetan Bajaj, Rajnish Tuli and Nidhi V Srivastava,2nd Edition (2010), Retail Management, Oxford Publications, Bengaluru.

BBAR 34 CUSTOMER SERVICE AND PERSONAL SELLING IN RETAILING

BLOCK I
Customer service – Importance of service in Retail – Steps in evolving effective customer service model in retail

BLOCK II
Reasons for gaps in service – Steps in reducing customer service gap – Collecting customer information and enhancing loyalty –- Service recovery

BLOCK III
Customer Relationship Management – Process – Collection of customer data –
Analysing and identifying target customers – Developing and implementing
Customer Relationship programmes - Customer Relationship Management In retail.

BLOCK IV
Role of personal selling in retailing – Retail selling process – Theories of personal selling – Difference between Advertisement and personal selling – Role of sales personnel in retail organization

BLOCK V
Duties and responsibilities of Sales Personnel – Traits of sales personnel – Qualities of Sales Personnel – Appearance – Communication – Vocabulary – Building Rapport – Ego problems – Adequacy of Knowledge - Careers in retailing

REFERENCES
1. Michael Levy and Barton A Weitz, 8th Revised Edition (2011), Retailing Management - Global Edition, McGraw Hill Higher Education, New Delhi.
2. William R. Davidson, Daniel J. Sweeney and Ronald W. Stampfl, 6th Edition (1988), Retailing Management, John Wiley & Sons, Hoboken, NJ.
3. Barry Berman & Joel R Evans, 12th Edition (2012), Retail Management: A Strategic Approach, Pearson Education India, Noida.
4. James R. Ogden and Denise T. Ogden, 1st Edition (2004), Retailing: Integrated Retail Management, South-Western College Pub, Mason, Ohio.

BBAR 36 INFORMATION TECHNOLOGY & E-TAILING

BLOCK I
Information Technology – Meaning and its growing role in retailing – Indian scenario – Applications of Information Technology in retailing.

BLOCK II
Retail Management Information System –Types of information systems - Role of retail data capture in retail transaction – Campaign management.

BLOCK III
Adopting coding systems – Radio Frequency identification (RFID) – Benefits of data base marketing – Limitation of web applications – Information technology innovation to tackle web limitations.

BLOCK IV
Electronic point of sale (EPOS) - Electronic funds transfer and point of sale
(EFTPOS) – Quick response replenishment system - Electronic loyalty scheme.

BLOCK V
Information technology in merchandising – Information technology in Supply chain management - Information technology in Customer Relationship management –ECommerce in retailing institutions

REFERENCES
1. Michael Levy and Barton A Weitz, 8th Revised Edition (2011), Retailing Management - Global Edition (8th Revised edition), McGraw Hill Higher Education, New Delhi.
2. A.Jaiswal, (2003), Fundamentals of Computers & Information Technology, Dreamtech Press, New Delhi.
3. RK Taxali, 2nd Edition (2001), PC Software of Windows Made Simple, McGraw Hill Education, New Delhi.
4. Barry Berman & Joel R Evans, 12th Edition (2012) Retailing Management: A Strategic Approach, Pearson Education India, Noida.
5. Rosemary Varley and Mohammed Rafiq, (2003) Principles of Retail Management, Palgrave Macmillan, London