SAIL MT Admin Exam Question paper

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Few question, which were asked in Marketing:

1. Latent Demand

2. Mckinsey 7′s

3. value exploration

4. split loyal

5. selective retention

6. cooptation

7. AIDA Model

8. Advocacy Advertisement

9. Cobrand, Multibrand, Positioning, Confused Positioning

10. Heuristics, Marketing Myopia etc

General awareness was average type. Question were asked from basic fact. There were no question from current affairs. Some question were like :

1. Thaga La pass is in which state ?

2. Volta river situated in country ?

3. Rudraprayag, Devprayag

4. UN announce 2010 as an year of ?

5. Sahyadri is known as ?

6. Min age for rajyasabha MP

7. Golden Ball winner in FIFA 2010

8. First Election commissioner in India

9. two three question from History etc.

10. College of defence management situated ?

11. Jet Engine Inventer ?

12. My presidential year book written by ?