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4th October 2017, 09:46 AM
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Join Date: Aug 2012
Re: Product Life Cycle Of State Bank Of India

State Bank of India (SBI) is an Indian multinational, public sector banking and financial services company.

Product life cycle is the cycle through which every product goes through from introduction to withdrawal or eventual demise. Product life cycle describes the period of time over which an item is developed, brought to market and eventually removed from the market. The cycle is broken into four stages: introduction, growth, maturity and decline. The idea of the product life cycle is used in marketing to decide when it is appropriate to advertise, reduce prices, explore new markets or create new packaging.

Bank profile :

Type Public

Traded as NSE: SBIN

BSE: 500112

LSE: SBID

BSE SENSEX Constituent

CNX Nifty Constituent

Industry Banking, financial services

Founded 2 June 1806, Bank of Calcutta

27 January 1921, Imperial Bank of India

1 July 1955, State Bank of India

2 June 1956, nationalization

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people Arundhati Bhattacharya (Chairman)

Products Consumer banking, corporate banking, finance and insurance,
investment banking, mortgage loans, private banking, private equity, savings,
securities, asset management, wealth management, credit cards

Revenue 298,640.45 crore (US$47 billion) (2017)

273,461.13 crore (US$43 billion) (2016)

Operating income 50,847.90 crore (US$7.9 billion) (2017)

Profit 10,484.10 crore (US$1.6 billion) (2017)

9,950.65 crore (US$1.6 billion) (2016)

Total assets 2,705,966.30 crore (US$420 billion) (2017)

Total equity 144,274.65 crore (US$22 billion) (2016)

Owner Government of India (100%)

Number of employees 209,567 (2017)
207,739 (2016)

Capital ratio 13.12% (2016)


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