9th May 2016 01:40 PM | |
Kiran Chandar | Re: Quick Mba Marketing Plan QuickMBA is an online knowledge resource for business administration. Its goal is to help you to quickly find the business knowledge whenever you need It is operated by the Internet Center for Management and Business Administration, Inc As per your demand here I am providing you Marketing Plan Outline of QuickMBA I. Executive Summary A high-level summary of the marketing plan. II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals. III. Situation Analysis Company Analysis -Goals -Focus -Culture -Strengths -Weaknesses -Market share Customer Analysis -Number -Type -Value drivers -Decision process -Concentration of customer base for particular products Competitor Analysis -Market position -Strengths -Weaknesses -Market shares Collaborators -Subsidiaries, joint ventures, and distributors, etc. Climate Macro-environmental PEST analysis : -Political and legal environment -Economic environment -Social and cultural environment -Technological environment SWOT Analysis A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows: -The firm's internal attributes can be classed as strengths and weaknesses. -The external environment presents opportunities and threats. IV. Market Segmentation Segment 1 -Description -Percent of sales -What they want -How they use product -Support requirements -How to reach them -Price sensitivity Segment 2 V. Alternative Marketing Strategies List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc. VI. Selected Marketing Strategy Product The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include: -Brand name -Quality -Scope of product line -Warranty -Packaging Price Discuss pricing strategy, expected volume, and decisions for the following pricing variables: -List price -Discounts -Bundling -Payment terms and financing options -Leasing options Distribution (Place) Decision variables include: -Distribution channels, such as direct, retail, distributors & intermediates -Motivating the channel - for example, distributor margins -Criteria for evaluating distributors -Locations -Logistics, including transportation, warehousing, and order fulfilment Promotion -Advertising, including how much and which media. -Public relations -Promotional programs -Budget; determine break-even point for any additional spending -Projected results of the promotional programs VII. Short & Long-Term Projections The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. VIII. Conclusion Summarize all of the above. Appendix Exhibits Calculations of market size, commissions, profit margins, break-even analyses, etc. Recommended Reading |
9th May 2016 11:46 AM | |
Unregistered | Quick Mba Marketing Plan Hello sir I am here as I want to get the Marketing Plan Outline of QuickMBA so will you please provide me the same?? |