2023 2024 Student Forum - Reply to Topic

	2023 2024 Student Forum > Management Forum > Main Forum > Dove Soap Slogan
Reply to Thread

Tags

Ask a New Question Here

Thread: Dove Soap Slogan Reply to Thread

Your Username:	Click here to log in

Title:

Message:

[QUOTE=Pathak;556345]Dove is an individual consideration brand possessed by Unilever beginning in the United Kingdom. Dove items are made in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States.

[B]Tagline/ Slogan[/B]
For Soft Smooth Skin 
¼ moisturising cream

[B]Segment[/B]
Personal Health Care – Soap, Hair Care & Deodorants
[B]
Target Group[/B]
Targets women of all ages, shapes & sizes

[B]Positioning[/B]
Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

[B]Strengths[/B]
1. Dove contains 1/4 moisturizing cream
2. Zero pH levels
3.  Flagship product of HUL with strong brand awareness through advertising and branding
4.  Promises not to leave any residue on the skin

[B]Weaknesses[/B]
1. Highly priced for the Indian Market
2. Targets only the female segment

[B]Opportunities[/B]
1.  Can target male audience
2.  Continuous innovation

[B]Threats[/B]
1. Increased Competition in this market segment
2. Popular only in Metro cities
3. Only for higher income and upper middle class group

[B]Competition[/B]
Competitors
1. Olay (Procter & Gamble)
2. Neutrogena (Johnson & Johnson’s)
3. Beirsdorf’s (Nivea)

[IMG]https://management.ind.in/img/p/Dove-Soap-Slogan.jpg[/IMG][/QUOTE]

Trackback:

Send Trackbacks to (Separate multiple URLs with spaces) :

Additional Options
Miscellaneous Options Automatically parse links in text Automatically retrieve titles from external links

Topic Review (Newest First)

30th March 2016 03:08 PM
Pathak	Re: Dove Soap Slogan Dove is an individual consideration brand possessed by Unilever beginning in the United Kingdom. Dove items are made in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. Tagline/ Slogan For Soft Smooth Skin ¼ moisturising cream Segment Personal Health Care – Soap, Hair Care & Deodorants Target Group Targets women of all ages, shapes & sizes Positioning Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Strengths 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong brand awareness through advertising and branding 4. Promises not to leave any residue on the skin Weaknesses 1. Highly priced for the Indian Market 2. Targets only the female segment Opportunities 1. Can target male audience 2. Continuous innovation Threats 1. Increased Competition in this market segment 2. Popular only in Metro cities 3. Only for higher income and upper middle class group Competition Competitors 1. Olay (Procter & Gamble) 2. Neutrogena (Johnson & Johnson’s) 3. Beirsdorf’s (Nivea)
30th March 2016 03:05 PM
Unregistered	Dove Soap Slogan Hi I would like to know the details of the Dove Soap as well as other details of the Dove soap which is manufactures & marketed by Hindustan Unilever Ltd.?

Posting Rules
You may post new threads You may post replies You may not post attachments You may not edit your posts BB code is On Smilies are On [IMG] code is On HTML code is Off Forum Rules

All times are GMT +5. The time now is 11:19 AM.