| 31st October 2015 08:51 AM | |
| Kiran Chandar | Re: MBA SWOT Analysis Of Big Bazaar As you are looking for the MBA SWOT analysis details for the Big Bazaar here I will help you to get it so that you can have idea about it. Here is the SWOT analysis of the Big Bazaar SWOT Analysis Strength 1. Affordability for middle class 2. Quality, choice and convenience 3. Wide range of products and service offerings 4. Strong presence in local market 5. Attractive promotional offers 6. Large no. SKU provided to consumer 7. Good branding and advertising by also roping in celebrity brand ambassadors Weakness 1. Not known globally and restricted to the Indian market only 2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India Opportunity 1. To expand globally by tie-ups 2. Entering into high premium segment 3. Opportunity to expand into financial services catering to huge segment 4. Increased rural penetration Threats 1. Competitors global presence 2. Future bazaar under debt can cause financial problems 3. Low priced brand perceived to be of low quality in Indian consumer minds Competitors of Big Bazaar 1. Reliance retail 2. Lifestyle Retail 3.Aditya Birla More 4. Shoppers stops |
| 30th October 2015 03:27 PM | |
| Unregistered | MBA SWOT Analysis Of Big Bazaar Hey buddy please tell me from where I can get the MBA SWOT analysis of Big Bazaar so that I can check it easily? |
