| 7th March 2016 11:08 AM | |
| Pathak | Re: SMU MBA HCS projects The role of a project guide is highly significant in getting a quality output from the students. As a project guide your expertise in the subject domain, counselling, monitoring and evaluating is sought. Projects on HCS Consumer Behaviour:- Definition: The official definition of consumer behaviour is given by the American Marketing Association as: the dynamic interaction of the affect and cognition, the behaviour and environment through which people carry out transactions in their life. Consumer behaviour reflects consumers’ decisions with respect to: 1. The acquisition, consumption, and disposition 2. Of goods and services, time, and ideas 3. By (human) decision making (over time) This stimulus comesfrom: • The financial environment (favourable or ominous financial conditions). • The political environment (smoothly or foggy political setting). • The technological environment (technological progress or recession). Analysis of Consumer Behavior Towards Health Care Products • They change with the economic and social progress (land owner, entrepreneur) • People with higher status like to remain their position. People choose products that communicate their role and status in society. • Membership groups are the groups to which the person belongs. • Non-membership groups are the groups to which a person not belongs, but which influence the attitudes and behaviour of the person. • Aspiration groups are groups to which a person would like to belong. Psychological Factors Personality: The total internal characteristics of an individual that determines the way how he reacts. (E.g. self-monitoring, self-concept, sociability, etc) Self-concept: The picture or the perception that each individual has for his exterior appearance, his mental faculties, his character and generally speaking what concerns theindividual as a social being Lifestyle: It expresses the values that an individual has in their life. It constitutes importantvariable of market segmentation. Projects on HCS of SMU MBA   more detail attached a word file; |
| 7th March 2016 11:01 AM | |
| Unregistered | SMU MBA HCS projects Hello sir I am MBA 4th sem student of SMU and want to make projects on HCS so please help me in providing the material on this topic. |
| 6th November 2015 04:20 PM | |
| pooja | Smu MBA hcs projects Welcome to MBA Forum. This is Smu MBA hcs projects discussion page. Here you can discuss about Smu MBA hcs projects in details. Please ask your question about Smu MBA hcs projects in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well. |
