NCSU MBA Online

Can you provide me the curriculum of Online Jenkins MBA (Master in Business Administration) in Marketing Management course offered by NC State University?

[Kiran Chandar]

NC State University’s Professional Online MBA program offers the highest flexibility in an MBA program.

The marketing curriculum focuses on the three key areas of marketing that affect today’s decision making:

1. Value Identification: Identifying right customers and opportunities

2. Value Creation: Designing the best products and services along with delivering value

3. Value Delivery: Going to market effectively and maintaining customer relationships

Curriculum

Full-time MBA Concentration

Required

MBA 562: Methods in Marketing Research (3)

MBA 590: Consumer Behavior (3)

Electives (select two of the following)

MBA 536: Creativity in Management (3)

MBA 551: Services Management

MBA 555: Product Design and Development (4) P

MBA 563: Product and Brand Management (3)

MBA 564: Business Relationship Management (3)

MBA 590: Consumer Behavior (3)

MBA 590: Consumer Innovation Practicum (3) P

Practicum courses are marked with P

Professional MBA Area of Emphasis

Electives
MBA 536: Creativity in Management (3)

MBA 551: Services Management

MBA 562: Methods in Marketing Research (3)

MBA 563: Product and Brand Management (3)

MBA 564: Business Relationship Management (3)

MBA 590: Consumer Behavior (3)

Practicums
MBA 555: Product Design and Development (4)

MBA 590: Consumer Innovation Practicum (3)