MS University MBA 2nd Year Syllabus

I have passed MBA 1st year course from Manonmaniam Sundaranar University, now I have to attend MBA 2nd year classes from next week at MS University, so I need MS University MBA 2nd year course syllabus, please provide here???

Hello friend I want MBA 2nd Year Syllabus of Manonmaniam Sundaranar University, provide it to me?

[Quick Sam]

Hello brother I am providing you the MBA 2nd Year Syllabus of Manonmaniam Sundaranar University………..

II YEAR
FOR MBA MARKETING

Functional Management -I
Functional Management -II
Strategic Management
Project work / EMSB (Entrepreneurship and
management of small business).
Marketing Research
Advertising and sales promotion
International Marketing
Services Marketing

FOR MBA PRODUCTION
Functional Management -I
Functional Management -II
Strategic Management
Project work / EMSB (Entrepreneurship and
management of small business).
Marketing Research
Supply chain Management
Project Management
Operations Research

FOR MBA FINANCE
Functional Management -I
Functional Management -II
Strategic Management
Project work / EMSB (Entrepreneurship and
management of small business).
Security analysis and portfolio management
6 Financial Services
Working Capital Management
Corporate Taxation

FOR MBA HUMAN RESOURCES
Functional Management -I
Functional Management -II
Strategic Management
Project work / EMSB (Entrepreneurship and
management of small business).
Management Training and Development
Organizational Development
Industrial and Labour Relations
Counseling skills for Managers


MS University MBA 2nd Year Syllabus
1.1. Management Process and Behaviour
Unit – I
Nature and functions of Management – Levels of management – Different
approaches to management – Evolution of Management – Planning – Nature –
Importance – Types – Steps in planning process – MBO –Strategic planning process –
Decision making process – Models of decision making.
Unit – II
Formal/ Informal organization – Organizational structure – Organizing process –
Departmentalization – Authority delegation – Decentralization – Coordination –
Line/Staff relations – Staffing procedure – Training and development – Performance
appraisal.
Unit – III
Direction and Communication – Processes and Barriers – Leadership –
Characteristics of a leader – Approaches to leadership – Motivation concepts – Theories
of motivation – Controlling – Control techniques.
Unit – IV
Organizational Behavior (OB) – Definition – Nature and scope – OB model –
Group dynamics – Formation of groups – Team effectiveness – Team building –
Individual level concepts – Learning – Perception – Values – Attitudes – Personality.
Unit – V
Organizational Dynamics – Organizational culture – Organizational change –
Organization Development (OD) interventions- Business Ethics and Social
Responsibility – Corporate governance.
References
1. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India,
2. Fred Luthans, Organizational Behaviour, McGraw Hill Book Co.
3. Udai Pareek, “Understanding Organizational Behaviour”, Oxford University
Press, N. Delhi.
4. Essentials of Management – Harold Koontz, Heinz Weihrich
5. Principles of Management – Tripathi, Reddy
6. Management: A competency based approach – Hellriegel and Slocum
1.2. Managerial Economics
Unit – I
Managerial Economics – Meaning, Nature and scope – Role in decision making –
Concepts of Managerial Economics.
Unit – II
Supply meaning and determinants – Production decisions – Production function –
Cost concepts – Cost output relationship. Economy of scale – Cost functions.
Unit – III
Market Structure – Characteristics – Pricing and output decisions – Methods of
pricing – Differential pricing Government intervention in pricing.
Unit – IV
Profit –Meaning and nature – Profit policies – Profit planning and fore costing
cost volume profit analysis –Investment analysis.
Unit –V
Macro Economics, aggregates and concepts – GNP, GDP, GDS. National Income
– Business Cycle – Inflation and deflation – Balance of payments – Monetary and fiscal
policies.
Reference
1. G.S. Gupta – Managerial Economics Tata Mc Graw Hill.
2. Varshney and Maheswari - Managerial Economics, Sultan Chand & Sons.
3. Mehta P.L. - Managerial Economics Sultan Chand & Sons.
4. Jocl Dean – Managerial Economics Prentice Hall.
5. Rengarajan L – Principles of Macro Economics, Tata McGra Hill.
1.3. Accounting For Managers
Unit – I
Accounting principles – Concepts – Basic of accounting – Journal – Ledger Trial
balance – Preparation of trading Profit and loss account and balance sheet (problems)-
Depreciation methods.
Unit – II
Financial statement analysis – Objectives –Accounting Ratio’s; Liquidity;
profitability, turnover and market test ratios – Problems and computation and
interpretation of various accounting ratios.
Unit – III
Fund flow statement analysis sources and applications of funds – Statement of
changes in working capital – Computation of fund from operations – Working for
computation of various sources and uses – Preparation of fund flow statement – Cash
flow statement – Problems – Distinction between funds flow and cash flow statement.
Unit – IV
Cost accounting meaning – Distinction between accounting and cost accounting-
Cost terminology; cost , cost centre, cost unit- Elements of cost- Cost sheet - Problems-
Activity based costing – Concept – Methodology application and uses – Target costing;
concept and applications.
Unit V
Marginal costing – Definition – Distinction between marginal costing and
absorption costing-Decision making under marginal costing system – Contribution P/V
Ratio, limiting factor, margin of safety, break even point problems – Computation of
break event point-Break even chart-Uses and limitation of break even chart – Uses and
limitation of break even analysis.
Budget, Budgeting, and Budgeting control – Distinction between budgetary
control and standard costing – Types of budgets – Preparation of production, purchases
and cash budget – Preparation of flexible budgets – Problems – Zero base budgeting.
Reference
1. Advanced Accountancy: R.L. Gupta and Radhasamy
2. Management Accounting: Brown and Howard
3. Management Accounting: Khan and Jain
4. Management Accounting: S.N. Maheswari
5. Management Accounting: Antony and Recace
6. Management Accounting: J. Batty
1.4. Business Environment
Unit I
Business Environment – The concept and significance – Constituents of business
environment – Business and society – Business and ethics – Business and culture –
Social Responsibility – Business and Government – Political System and its influence
on business – Indian constitution – Directive principles of state policy.
Unit II
Indian Economy – Economic Systems – National income, expenditure –
Investment – Economic planning – Priorities of IX plan – Income distribution and
poverty – Capital formation and domestic savings – Public and Private Sectors –
Privatization move – Fiscal Policy.
Unit III
Industrial Development – Industrial Policy resolution – Small Scale and Cottage
industries – Problems solutions – The new economic policy and its impact economy.
Unit IV
Legal Environment of Business – Forms of Business Organisation –
Environmental pollution and contrast – Ecosystem concepts –Basic concepts and their
application in business – Industrial ecology and recycling industry.
Unit V
International Business – Overview – Types of international Business – External
Environment – Economy and Political Environment Human and Cultural
Environment – Influence on Trade and investment pattern – Working financial
environment – Cross national Co-operation and agreements –Tariff and non-tariff
barriers GATT, WTO – Regional Block.
Reference
1. Rudder Dutt and Sundaram- Indian Economy
2. Cherunilam - Business Environment
3. Tuteja S.K. - Business Law for Managers
4. Amar chand - Government and Business
5. Bhalla V.K. & Shivaramu - International Business Environment and Business
1.5. Business Law
Unit I
Legal environment & business – Forms of business – Forms of Business
organization – Indian contract performance of contract –Essentials of agreements – Void
and voidable and illegal contract – Offer an distance –Capacities of the parties to create
contract – Consideration – Breach of contract – Remedies.
Unit II
Sale of good act – Transfer of property from buyer and seller. Law of Agency –
relation of principle agency – Personal liabilities of agents – Termination of agency.
Unit III
Indian Companies Act – Definition – Kinds – Incorporation of Companies –
Memorandum of Association articles of Association and Articles of Association –
Certificate of Incorporation – Prospectus.
Unit IV
Monopolies and Trade restrictive practices Act – Securities Exchange Board of
India Act – Custom and Central Excise Act – Central and State Sale Tax Act.
Unit V
Foreign Exchange Management Act – Patent Act. Intelligent Property Right –
Consumer Protection Act.
Reference
1. N.D. Kapoor – Elements of Commercial Law
2. N.C. Shukla – A manual of Mercantile Law
3. R.S. Daver – Indian Mercantile Law
1.6. Managerial Communication
Unit- I
Communication – Managing and Significance for management – Types of
Communication Media Barriers to communication – Principles of effective
communication.
Unit – II
Correspondence Norms for business – Letters for different kinds of situations –
Personalized standard letters, enquiries, customer’s complaints, collection letters, sales
promotion letters.
Unit –III
Report writing – Structure of Reports – Long and short reports – Formal and
informal reports – Writing research reports – Technical reports – Norms for including
exhibits and appendices.
Unit – IV
Non- Verbal communication – Personal appearance, posture, body language, use
of charts, diagrams and tables-visual and Audio-Visual aids for communication –Dyadic
communication – Face to face communication, telephone conversation.
Unit –V
Conducting Meeting Procedure – Preparing Agenda, Minutes and resolutions-
Conducting seminars and conferences. Procedure of regulating speech-Evaluating oral
presentation – Group Discussion-Drafting speech.
Reference
1. Murphy and Peek – Effective Business Communication 2nd Ed. Tata McGraw Hill
N.D.
2. Asha Kaul – Effective Business Communicaton Pretice Hall
3 .Rajendra Paul and Koraiahaili – Business communication
4. L. Shuster and Peter Willimson – Written Communication in Business.


Address
Manonmaniam Sundaranar University
Opp. The M S University Head Office, Maharaja Pratapsinhrao Parisar MSU Campus, Near Fatagunj, Shastri Bridge, Vadodara, Gujarat 390009
0265 279 1179

For complete syllabus I am providing PDF;