MBA UGC NET Syllabus

Hello sir I am Suman, will you please provide me Syllabus for Management in UGC NET Exam as I have to start preparation for this??

[Pathak]

As per your demand here I am providing you Syllabus for Management in UGC NET Exam
Core group

Unit 1
-Advertising
-Business Environment
-Capital Budgeting
-Cost-output relations
-Infrastructure- Management and Policy
-Macro –economics
-Managerial Economics- Demand Analysis
-Market structures
-National Income Concepts
-Pricing Theories
-Production Function

Unit – II
-Classical and Modern Theories of Organisational Structure
-Organisational Design
-Organisational Development
-Skills and Roles in an organization
-The concept and significance of organisational behaviour
-Understanding and Managing individual behaviour personality –Attitudes, Learning, Motivation, Perception, Values
-Understanding and Managing Group Behaviour – Communication, Interpersonal and group dynamics, Leadership, Managing change, Managing conflicts, Processes

Unit – III
-Concepts and perspectives in HRM - HRM in changing environment
-Human Resource – Objectives, Process, Techniques
-Job analysis
-Job Description
-Selecting Human Resources- Induction, Training, Development
-Dispute Resolution and Grievance Management
-Exit policy and Implications
-Industrial Relations and Trade Unions
-Job Evaluation
-Labour Welfare and Social Security Measures
-Performance Appraisal and Evaluation
-Potential Assessment
-Wage Determination

Unit – IV
-Capital Budgeting Decisions
-Capital Structure and Cost of Capital
-Dividend Policy
-Financial Management – Nature, Scope
-Long – Term and Short – Term Financing Instruments
-Mergers and Acquisitions
-Valuation Concepts and Valuation of Securities

Unit – V
-Marketing Environment - Environment Scanning
-Marketing Information Systems - Marketing Research
-Branding and Packaging
-Demand Measurement and Forecasting
-New Product Development
-Market Segmentation - Targeting and Positioning
-Pricing Methods and Strategies
-Product Decisions
-Product Life Cycle
-Product mix
-Understanding Consumer and Industrial Markets
-Advertising
-Channel Management
-Customer Relation Management
-Evaluation and Control of Marketing Effort
-Marketing of Services
-New issues in Marketing
-Personal Selling
-Uses of Internet as a Marketing Medium
-Vertical Marketing Systems

Unit – VI
-Demand Forecasting for Operations
-Determinants of Product mix
-Faculty Location
-Layout Planning and Analysis
-Production Planning and Control
-Production Scheduling
-Role and Scope of Production Management
-Statistical Quality Control
-Time and Motion Study
-Work measurement
-Decision Theory
-Duality
-Inventory Control
-Linear Programming
-Markov Analysis
-PERT / CPM
-Queuing Theory
-Role and Scope of Operations Research
-Sensitivity Analysis
-Transportation Model

Unit – VII
-Correlation and Regression analysis
-Probability Theory
-Probability distributions - Normal and Exponential, Binomial, Poisson
-Sampling theory - Large and small samples, Sampling distributions, t z, F, Chi – square tests, Tests of Hypothesis
-Use of Computers in Managerial applications- Information systems, Internet and Internet – based applications, MIS and Decision making; System analysis and design, Technology issues and Data processing in organizations, Trends in Information Technology

Unit – VIII
-Ansoffs Growth Vector
-BCG Model
-Competitor Analysis
-Components of Strategy Formulation
-Concept of Corporate Strategy
-Industry Analysis
-Porter’s Generic Strategies
-Strategic Dimensions and Group Mapping
-Strategies in Industry Evolution- Fragmentation, Maturity, Decline
-Competitive Advantage of Nations
-Competitive strategy and Corporate Strategy
-Global Entry Strategies
-Globalisation of Financial System and Services
-Managing Cultural Diversity
-Managing International Business
-RTP and WTO
-Transnationalization of World Economy

Unit – IX
-Competencies and its development
-Detailed business plan preparation
-Innovation and Entrepreneurship
-Managing small enterprises
-Organisational Entrepreneurship
-Planning for growth
-Process of Business Opportunity Identification
-Rehabilitation of Sick Enterprises
-Sickness in Small Enterprises
-Small business

Unit – X
-Corporate governance and ethics
-Ecological consciousness
-Environmental ethics
-Ethical issues and Analysis in Management
-Ethical pressure on individual in organizations
-Ethics and Management System
-Gender issues
-Personal framework for ethical choices
-Social responsibilities of business
-Value based organizations

Elective / Optional

Elective – I
-Career Planning and Development- Career planning and development methods, Concept of career
-Compensation and Benefits- Fringe Benefits, Human resource records and audit, Job evaluation techniques, Wage and salary administration
-Employee Discipline- Causes and forms, Disciplinary action, Domestic enquiry, Importance
-Grievance Management - Employee Welfare, Importance, Process and Practices, Social Security Measures
-Industrial Relations –Causes, Dispute settlement machinery, Importance, Industrial conflicts
-Human Resource Management ( HRM )- A diagnostic model, External and Internal environment, Forces and Influences, Functions, Objectives, Organizing HRM function, Significance
-Recruitment and Selection - Placement and Follow-up, Recruiting methods, Selection procedure, Selection tests, Sources of recruits
-Performance Appraisal System -Importance and Objectives, New trends in appraisal system, Techniques of appraisal system
-Development of Personnel-Determining Needs, Evaluation, Methods of Training & Development programs
-Trade Unions -Importance of Unionism, National Trade Union Movement, Union leadership
-Collective Bargaining – Concept, New trends in collective bargaining, Pre-requisites, Process
-Industrial Democracy and Employee Participation - Employee Participation (Objectives, Forms of Employee Participation)
-Need for industrial democracy
-Pre – requisites for industrial democracy
-Future of Human Resource Management

Elective – II
-Marketing - Concept, Different environments and their influences on marketing, Marketing mix, Marketing myopia, Nature and Scope, Understanding the customer and competition
-Marketing Research- Basic Tools used in Data Analysis, Data Collection, Sources of Information, Structuring a Research Report
-Marketing to Organisations - Segmentation Models, Buyer behaviour models, Organisational, buying process
-Brands - Meaning and Role, Brand building strategies, Share increasing strategies
-Advertising –Planning, Execution, Evaluation
-Role and Relevance of Segmentation and Positioning
-Static and Dynamic understanding of BCG Matrix and Product Life Cycle
-Pricing concepts
-Pricing methods
-Pricing objectives
-Basic and Augmented stages in New Product Developments
-Promotion mix - Role and Relevance of advertising Sales promotion, Media planning and management
-Test Marketing Concepts
-Public Relations – Concept and Relevance
-Analysis of business potential
-Distribution channel hierarchy
-Evaluation of performance of the channel members
-Role of each member in the channel
-Consumer Behaviour theories
-Export Marketing
-Sales Function
-Structuring and managing marketing organisations
-Wholesaling and Retailing

Elective – III
-Nature and Scope of Financial Management - Capital budgeting decisions, Long – Term sources of finance, Pricing Theories, Risk analysis in capital budgeting, Risk and Return, Valuation Concepts, Valuation of Securities, Foreign exchange markets, Determination of exchange rates, Exchange risk measurement
-Corporate risk management
-Elements of Derivatives

Elective – IV
-Emerging Opportunities for Global Business
-Export promotion policies
-India’s Foreign Trade and Policy
-International financial environment - International Financial Management, Mergers and Acquisitions
-International investment - International capital markets, International Credit Rating Agencies, Implications of the ratings
-International marketing logistics - Organization of shipping services, International logistical structures, Marine cargo insurance, Export Documentation framework, Chartering practices
-International Trade Block
-Multilateral Environmental Agreements (MEAs)
-Policy and performance of Export zones
-Technology monitoring
-Trade agreements with other countries
-WTO and Multilateral trade agreements

Sir I have done MBA and now looking for the syllabus of the UGC NET for the MBA graduates so can you please provide me the same

[Pathak]

The National Educational Testing Bureau of University Grants Commission (UGC) conducts National Eligibility Test (NET) for appointment of Lecturers in colleges and universities and for award of Junior Research Fellowship (JRF)

UGC NET Management Paper II & Paper III ( A ) [ Core Group ]


Unit – I
Managerial Economics – Demand Analysis
Production Function
Cost – Output Relations
Market Structures
Pricing Theories
Advertising
Macro – Economics
National Income Concepts
Infrastructure – Management and Policy
Business Environment
Capital Budgeting

Unit – II
The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.
Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts.
Organisational Development.

Unit – III
Concepts and perspectives in HRM; HRM in changing environment.
Human Resource Plarming – Objectives, Process and Techniques.
Job analysis – Job Description.
Selecting Human Resources.
Induction, Training and Development.

Exit policy and Implications.
Performance Appraisal and Evaluation.
Potential Assessment.
Job Evaluation.
Wage Determination.
Industrial Relations and Trade Unions.
Dispute Resolution and Grievance Management.
Labour Welfare and Social Security Measures.

Unit – IV
Financial Management – Nature and Scope.
Valuation Concepts and Valuation of Securities.
Capital Budgeting Decisions – Risk Analysis.
Capital Structure and Cost of Capital.
Dividend Policy – Determinants.
Long – Term and Short – Term Financing Instruments.
Mergers and Acquisitions.

Unit – V
Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
New issues in Marketing.

Unit – VI
Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.

Unit – VII
Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests.
Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.

Unit – VIII
Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit – IX
Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship ( Organisational Entrepreneurship ).

Unit – X
Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.