MBA Syllabus Solapur University

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Solapur University is a Public University which is located in the city of Solapur, Maharashtra, India.

It was established in 2004.

You are looking for the details regarding the MBA Syllabus of the Solapur University. SO I am providing it to you:

1. Concept of strategy : a) Defining strategy b) Levels at which strategy operates c) Strategic
Decision Making and Approaches to Strategic Decision making d) Mission and Purpose,
Objectives and Goals e) Strategic Business Units f) Corporate Planning Process
2. Environment Analysis and Diagnosis : a) Concept of Environment and its components b)
Environment scanning and appraisal c) organizational appraisal d) Strategic advantage analysis
and diagnosis e) SWOT analysis
3. Strategy Formulation and Choice of Alternatives : a) Strategies – Modernization,
Diversification, Integration, Merger, Take-over and Joint Venture strategies, Turnaround –
divestment and Liquidation strategies b)Process of Strategic Choice – Industry, competitor and
SWOT analysis; Synergy and Dysergy, GAP Analysis; Porter’s Five forces Model of
competition; Mckinsey’s 7’s framework; GE-9 Cell Model, Bostan’s Consultancy Model c)
Distinctive competitiveness; d) Selection of matrix e) Factors affecting Strategic Choice – Cost,
Leadership, Differentiation focus, value chain analysis, bench-marking, service blue printing.
4. Strategy Implementation :a) Inter-relationship between formulation and implementation; b)
Issues in strategy implementation, Resource Allocation, Budgets, Organization structure c)
Matching structure and strategy d) Behavioural Issues – Leadership styles, Corporate culture
and values power e) Social Responsibilities – Ethics, Building capable organization; f)
Functional Issues – Financial, Marketing, Operations and Personnel Plans and Policies
5. Strategy and Structure: Structural Considerations, Structure for strategies, Organizational
design and change.
M.B.A.– II SEM. III syllabus Solapur University
M.B.A.–II SEM.–III (NEW)
Paper–XVIII
Management Accounting.
1. Management Accounting:
Concept, Objectives & Functions, Distinctions between Financial Accounting and Cost
Accounting, Cost Accounting and Management Accounting.
2. Management Control System:
Meaning of Management Control System, Elements of Management Control System.
Boundries of Management Control Systems.
Management Control System in various Organisations:
a. Service Organisation
b. Financial Organisation
c. Health Care Organisation.
d. Non Profit Organisation.
Reasons for variation in management control system of different organisations.
3. Budget and Budgetary Control:
Meaning of Budget and Budgetary Control, Advantages and Limitations of Budgetary
Control System. Concept of Zero Based Budgeting and Master Budget. Functional
Budgets. Types of Functional Budget:
a. Flexible Budget – Meaning, Importance of Flexible Budget, Problems
b. Cash Budget - Meaning, Importance of Cash Budget, Problems
c. Production Budget - - Meaning, Importance of Production Budget, Problems
d. Sales Budget - - Meaning, Importance of Sales Budget, Problems
4. Standard Costing and Variance Analysis:
Meaning of Standard, Definition of Standard Costing, Need of setting standard. Concept
of Variance, Types of Variances:
a. Material Variances – Meaning, Importance, Problems
b. Labour Variances – Meaning, Importance, Problems
c. Variable Overhead Variances – Meaning, Importance, Problems
d. Fixed Overhead Variances – Meaning, Importance, Problems
5. Cost Volume Profit Analysis:
Meaning of Cost Volume Profit Analysis, Concept of types of Costs (Variable, Fixed and
Semi Variable), Contribution, Profit Volume Ratio, Break Even Point, Break Even Sales,
Margin of Safety, Problems on CVPA. (Key Limiting Factor, Buy or Make,
6. Activity Based Costing:
Meaning, Objectives, Difference between Traditional Costing and Activity Based
Costing, Important Factor for selecting the cost divers, Problems on ABC.
7. Reporting to Management:
Objectives of Reporting, Reporting needs at different levels on management, Types of
Reports, Modes of Reports.
8. Introduction to Audit:
Meaning of Audit, Objectives of Auditing, Types of Audit.
a. Financial Audit
b. Internal Audit
c. Cost Audit
d. Management Audit
Difference in above Audit.
Books Recommended:
1. Management Accounting – Horngreen, Sundem, Stratton – PHI- Latest Edition
2. Management Control System – Robert N. Anthony & Vijay Govindrajan
3. Cost Accounting – Jawahar Lal and Seema Srivastav – Mc Graw Hills Co.
4. Cost & Management Accounting – M.N. Arora – Himalaya Publishing House.
5. Management Accounting – M.P. Pandilkumar – Excel Books
6. Management and Cost accounting – Colin Drury.
7. Theory and Problems of Management and Cost Accounting – M.Y. Khan and P.K.
Jain – Tata Mcgraw Hill Publication Co. Ltd.
Solapur University
M.B.A. – II – SEM. IV (OLD)
Paper-XVIII
Business Ethics
1 Business Ethics : Importance of Ethics in Business, Globalisation and sustainability -
Traditional Theories, Application of Traditional Theories to Modern Businesses. Overview of
Ethics Value Systems, Trusteeship Management- Gandhian Philosophy of Wealth Management
2 Business and Society: Changing concepts and objectives of Business, Responsive
Management, Corporate Social policy, Management by Values, Social responsibility and
profitability, Forces inducing Social Responsibility. Social responsibilities of Business
Organization.
3 Basic Framework of Normative Ethics,: Ethics and Decision Making,Ethical Aspects
Corporate Policy, Morality and Rationality in Organisation, Moral Relationship between
Individual and Organisation. Making Moral Decisions. Conflict between personal values and
organizational goals. Corporate culture,
4 Consumerism and Ethics: Consumer Rights, Exploitation of consumers, Consumer Protection,
U.N. guidelines for Consumer Protection, Consumer Protection and Consumerism in India,
Ethics in Advertising, Woman in Advertising. Responsibilities of Advertising Agencies
5 Corporate Governance: Meaning, Importance, prerequisites, regulatory and voluntary actions,
Corporate Governance in India.
6 Ethical issues in General Management, Ethics and HRM, Ethics and Marketing, Business
Ethics and Media, Ethics in Finance and Accounting, Ethical implications of Technology.Ethics
and Information Technology.
7 Business ethics and Environment Management: Basics of Environment, Environment
pollution, Ozone Depletion, Global Climate change, Air Pollution, Water Pollution, Waste
Management. Environmental Regulations – WTO environmental provisions, Environmental
Regulation in India, Environment Protection, Ethics of Multinational Business
8 Making decisions in Business Ethics – what is an Ethical decision, Models of ethical decision
making, Individual influences on ethical decision making, situational influences on decision
making.
Books Recommeded
1 Business Ethics- Andrew Crane & Dirk Matten.
2. Perspectives in Business Ethics- Laura Hartman-Mcgraw Hill
3 Business Environment - Francis Cherunilam, Himalaya
4 Business Ethics – C.S.V.Murthy.
5 Management Policy and Strategic Management, R.M.Srivastava
6 Perspectice Management by V.P.Michael,
7 Business Ethics – Dr.A.K.Gavai (Himalaya Publishing House)
8 Business Ethics – An Indian Perspective – Prof.(Col.)P.S.Bajaj, Dr.Raj Agrawal(biztantra)
M..B.A.-II SEM-III (NEW)
GROUP A : MARKETING MANAGEMENT PAPER-I
PRODUCT & BRAND MANAGEMENT
Unit I Product Levels, Product Hierarchy, Product Life Cycle , Product Mix decisions, Product
Line decision - strategic decision involving adding or pruning product lines, product portfolio
decisions, BCG matrix and its applications.
Unit II Product planning, new product development process, Innovation and Creativity, product
testing, product placement & commercialization, conducting financial cost benefit analysis.
Unit III Branding, Need for Branding, Benefits of branding; Brand attributes, Significance of
branding to consumers & firms, selecting brand names, Brand Life Cycle, Brand Positioning,
Branding decisions, Family vs. individual Branding, Multiple branding, Co‐branding, ebranding.
Unit IV Brand Equity: Meaning, Customer Based Brand Equity(CBBE), Sources, Steps in
Building Brands, Measuring Brand Equity- Quantitative Techniques & Quantitative Techniques,
Comparative methods-Brand based comparisons, Marketing based comparisons-Conjoint
Analysis, Holistic methods.
Unit V Brand Management- Strategic Brand Management Process, Steps in Brand Management
Process, Brand Ambassadors, Brand as a Personality, Brand Rejuvenation, Brand Success
strategies, Brand Resilience, Building global brands, Branding failures, Internal Branding.
Unit VI Brand Strategies: Brand Extension- Meaning, Types, Needs, Advantages &
Disadvantages of Brand Extension, Brand leveraging, Brand-Product matrix, Brand hierarchy
decision-Consumer’s Evaluation of Brand Extensions & Opportunities
Unit VII Brand Personality- Meaning & Definition, Types of Brand personalities, Elements of
Brand personality, Brand Image, Sources of Brand Image, Brand Image Building, Brand Image
for Established and New Products, Brand Repositioning.
Suggested Readings:
Product Management in India: Ramanuj Mujumdar, 2/e, Prentice-Hall India Pvt. Ltd.
Product Management: Chunawalla
Product Management: Lehmann DR; Russel S. Winner
Strategic Brand Management, Building Measuring & Managing Brand Equity – 2/e Pearson
Education – Kevin Lane Keller
Brand Management -The Indian Context – Y.L.R Moorthi – Vikas Publication.
Brand Management, Tapan Panda, 2/e, Excel Publication
Brand Management- Harsh V. Verma, 2/e, Excel Books
Brand Management- Text and Cases- U. C. Mathur, Macmillan, 1/e

Contact:
Solapur University
Solapur Pune National Highway, Kegaon, Solapur, Maharashtra 413255
0217 274 4770

Map:
[MAP]Solapur University[/MAP]
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