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Old 31st October 2015, 08:51 AM
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Join Date: Apr 2013
Default Re: MBA SWOT Analysis Of Big Bazaar

As you are looking for the MBA SWOT analysis details for the Big Bazaar here I will help you to get it so that you can have idea about it.


Here is the SWOT analysis of the Big Bazaar
SWOT Analysis


Strength
1. Affordability for middle class
2. Quality, choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market

5. Attractive promotional offers

6. Large no. SKU provided to consumer

7. Good branding and advertising by also roping in celebrity brand ambassadors

Weakness
1. Not known globally and restricted to the Indian market only
2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

Opportunity
1. To expand globally by tie-ups
2. Entering into high premium segment
3. Opportunity to expand into financial services catering to huge segment
4. Increased rural penetration

Threats
1. Competitors global presence
2. Future bazaar under debt can cause financial problems
3. Low priced brand perceived to be of low quality in Indian consumer minds

Competitors of Big Bazaar
1. Reliance retail
2. Lifestyle Retail
3.Aditya Birla More
4. Shoppers stops
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