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18th November 2015, 10:14 AM
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Join Date: Apr 2013
Re: MBA SMU Assignments Solved

Sikkim Manipal University (SMU) is a co-educational public-private funded university located in Gangtok, Sikkim, India. It was established in 1995.

SMU MBA 4th semester solved assignment-

Strategic Management and Business Policy-

Q. 1

(a) Define “Strategic Management” and “Strategic Planning”.

(b) Discuss the benefits of Strategic Management.

Ans. (a) “Strategic Management” and “Strategic Planning”: Strategic Management Like strategy, strategic management also has been defined differently by different authors and strategy analysts. Below three definitions of strategic management together give completeness to the concept of strategic management. ‘Strategic management is that set of decisions and actions which leads to the development of an effective strategy or strategies to help achieve corporate objectives. ‘Strategic management is defined as the set of decisions and actions in formulation and implementation of strategies designed to achieve the objectives of an organization:’ ‘Strategic management is primarily concerned with relating the organization to its environment, formulating strategies to adapt to that environment, and, assuming that implementation of strategies takes place.’

Strategic planning: (also called corporate planning) provides the framework (some call it a tool) for all major decisions of an enterprise—decisions on products, markets, investments and

organizational structure. In a successful organization, strategic planning or strategic planning division acts as the nerve centre of business opportunities and growth. It also acts as a restraint or defense mechanism that helps an organization foresee and avoid major mistakes in product, market, or investment decisions.

b) Benefits of Strategic Management: Different research studies indicate that organizations using strategic management are more profitable and successful than those which do not. Companies using strategic management techniques show significant improvement in productivity, sales and profitability compared to the ones without systematic planning. Greenley (1986) has analyzed various non-financial benefits of strategic management. He has enunciated the benefits of strategic management as given below:


SMU MBA 4th semester solved assignment






For complete assignment here is the attachment
Contact Address

Sikkim Manipal University
8203, Himalaya Arcade, Opp Vastrapur Lake, Vastrapur, Ahmedabad, Gujarat 380015
Attached Files
File Type: pdf SMU MBA 4th semester solved assignment.pdf (121.6 KB, 357 views)


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