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Old 15th November 2012, 01:00 PM
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Join Date: May 2012
Posts: 26,232
Default Re: MBA research project ideas

Here I am giving you MBA research project topics as below:-

Software Analysis
Business Decision Impact on Peak Financial Performance

If you want to get more details about it then here I am also attaching a file which contain whole information about it so you can download it from given below attachment:-
Attached Files
File Type: doc MBA research project topics.doc (34.5 KB, 66 views)
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Old 21st May 2015, 11:47 AM
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Default Re: MBA research project ideas

I am pursuing MBA in Marketing and want to make Research Project so please give me some best ideas for Project?
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Old 21st May 2015, 11:47 AM
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Join Date: Apr 2013
Posts: 36,100
Default Re: MBA research project ideas

Here I am giving you some best ideas for Research Project while pursuing MBA in Marketing.

Topics for Research Project in Marketing:

The effects of pharmaceutical dispensing pattern on consumer store patronage

Table turnover augmentation: variables affecting the time spent in dining experience

A comparative study on application of advertising through cell phone framework among various types of goods and services

Market entry strategy in an emerging market using Country of Origin information

Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands

Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands

Effect of self-placement of habitual buying products on their sales

Determinants of consumer buying behavior through mega stores in (country name)

Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products

Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)

Customer Delight in banking

To identify service quality gaps in banking sector: A comparative study of local and foreign banks

Effects of occupational status on women food buying and cooking behavior

Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)

Effects of gender on family buying decision

Effects of recession on consumer buying behavior

Factors effecting positive and negative word of mouth in restaurant industry

The effect of brand image on consumer taste preference

The effect of recession on promotional activities

The effect of recession advertising

Factors effecting level of impulse buying

Effects of technology change on information seeking habits of individuals

Effects of product and consumer characteristics on free sample trail/usage

Consumer response to unethical retailer behavior

Relationship between consumers internal usage practices and awareness to internal advertising

Effects of consumer response to in store promotion on brand image and purchase intention

Attitude of people in different roles towards direct marketing

The impact of counterfeit brands on consumers acceptance of original brands

The effects of product, market and organizational characteristics on market research practices

A comparative study of sellers and buyers in market acceptability of licensed software

Affect of deceptive advertising on consumer loyalty in telecom sector

Factor affecting educationist/scientist response to patent registration

Consumer awareness and usage of E-banking transactions through mobile phones

The effects of advertising research practices on the advertising performance of companies

Impact of performance commitment on customer’s evaluation of product quality

Relationship between packaging characteristics and consumer brand preference

Relationship between marketing research, customer knowledge and company sales

Effect of product innovativeness and trial ability on new product adoption

Relationship between corporate image and mobile phone advertising

Shelf spacing competition: A comparative analysis of local and international brand

Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories

A consumer decision making model in the automobile industry of (country name)

Factors behind brand switching in the telecom industry

Consumer purchase behavior in out-of-stock situations at retail outlets

Understanding consumer response towards sales promotion in the fast food industry

Factors influencing customer satisfaction in health care services

Impact of congruity between self-concept and brand image on brand preference in the automobile industry

The impact of brand extension on brand personality

The impact of personal involvement on store brand selection

A four dimension approach to attitude measurement

Sustainable competitive advantages in hospital industry

Customers evaluation of perceived value of service rendered by physician consultant

Studying consumer reactions to the Von Restorff effect

Effect of personal and personality characteristics on sales performance

Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)

The revival of radio advertising in (country name): A comparative study of advertiser and consumer

The effect of corporate characteristic on the choice of CSR

Relationship between organization characteristic and organization response to Gray market

The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising

A study of waste management and recycling in (country name)

The effects of publicity source characteristics on consumer belief

The effects of search engine optimization on marketing performance of the companies

Impact of parent brand image on the brand extension of the firm

Impact of nutritional labeling on the consumer buying behavior

Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation

Impact of communication on service brand evaluation

Factor affecting compulsive buying behavior in credit card consumer

The effects of consumer environmental consciousness and environmental friendliness on brand preference

Factor influencing customer retention in hotels

The impact of different sales promotion tactics on consumer of GSM networks in terms of usage

Effect of in-store shelf spacing on purchase intent

Role of outdoor advertising in brining awareness and developing perception for social causes

Factors behind use of plastic money in (country name): A study of consumer behavior

To evaluate the packaging variables and their impact on consumer preference in soft drink

A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent

The impact of customer expectation service on gender basis

The impact of fashion involvement and hedonistic consumption tendency on buying behavior

Impact of mood on brand recall and attitude of brand placement in television program

The effect of customer relationship management on customer retention

The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants

Relationship between store image and consumer preferences towards store brand

A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets

Consumer buying behavior in shopping stores: impact of store dimensions and demographics

Brand awareness and brand attitude as the predictors of market share

Impact of advertising and price sensitivity and consumer buying behavior

A study on consumer spending via credit cards

Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior

Effectiveness of integrated marketing communication with respect to consumer attitude towards brand

Influence of humor advertising on consumer brand perception

An association between advertising messages and content and the response of the children

An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice

The impact of marketing activities on the sales of pharmaceutical companies

Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory

To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation

To study the effects of housewife quality perception of ready to cook meal on their preference to use

To study the effects of offensive images and tests on ad recall, brand recall and brand image

To study the effects of brand relevance strategies on brand share and brand sales

To study the effect of branded ingredients on consumer perception

To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
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