MBA PTU Syllabus

Sir I am looking for the I.K Gujral Punjab Technical University (PTU) MBA Syllabus so can you please provide me the same

[Kiran Chandar]

I.K Gujral Punjab Technical University (PTU) was established in the Year 1997 under the Punjab Technical University Act, 1996

MBA Syllabus

Specialization Group – Marketing

MB 502 Advertising & Sales Management
MB 503 Services Marketing
MB 504 Consumer Behaviour
MB 506 International Marketing
MB 507 Rural Marketing
MB 509 Product & Brand Management

Specialization Group – Finance
MB 511 Financial Services
MB 512 Security Analysis & Portfolio Management
MB 513 Management of Financial Institutions
MB 516 Working Capital Management
MB 517 Capital Budgeting
MB 518 Management Control Systems

Specialization Group – Human Resource Management
MB 531 Organisation Development
MB 532 Human Resource Development
MB 533 Advanced Industrial Psychology
MB 534 Industrial Relations & Labour Laws
MB 536 Collective Bargaining & Wage Policy
MB 537 International Human Resource Management

Specialization Group – Information Technology
MB 541 Programming in C / C++
MB 542 Database Management Systems
MB 543 Software Engineering
MB 544 Advanced Decision Support Systems
MB 545 Computer Network & Internet
MB 546 E-Commerce & IT Enabled Service


MBA PTU Syllabus







Address:

I.K Gujral Punjab Technical University (PTU)

Jalandhar-Kapurthala Highway, Kapurthala,

Near Pushpa Gujral Science City, Jalandhar, Punjab 144601

Phone:0182 266 2521