MBA project on amway

[pooja]

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Can you provide me a MBA Project on Amway (American Way)? Provide me the MBA Project on Amway in PDF Format?

[Shaleen]

Amway (American Way) is an American multinational direct-selling company using multi-level marketing techniques that sells a variety of products, primarily in the health, beauty, and home care markets.

This is a research report on Project Report on AMWAY Global. The Project Report on Industrial Exposure Amway Global is as follows:

Contents
Chapter-1 Introduction

1.1 History
1.2 Primary objective
1.3 Social responsibility
1.4 Awards and recognization

Chapter-2

Products

2.1 Products of Amway
2.2 Selling strategies of Amway
Direct selling

Chapter-3

Marketing strategies

3.1 Product related strategies
3.2 Promotion strategies
3.3 Distribution strategies
3.4 Mega marketing of Amway
3.5 After sales services of Amway
3.6 Marketing mix
3.7 Concept of direct marketing of Amway

Chapter-4
SWOT analysis conclusion

Chapter-5

Findings and recommendation
Bibliography