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  #1  
31st October 2015, 09:15 AM
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MBA Media

Is there any one who will provide course structure of MBA (Media Management) Program of Amity University? Give other information of MBA (Media Management) Program also.
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  #2  
31st October 2015, 02:10 PM
Super Moderator
 
Join Date: Apr 2013
Re: MBA Media

The Amity School of Communication offers MBA (Media Management) Program.

Details of MBA (Media Management) Program
Duration: 2 Years

Minimum Qualification: Graduation with minimum 50% marks from Recognized University

Entrance Exam
MAT score - 500 Or CAT/XAT - 75 percentile Or GMAT score - 500 for NS (Non sponsored) category AND MAT Score- 450 Or CAT/XAT - 65 percentile Or GMAT Score - 450 for S (Sponsored) category Or Amity Written Test on the day of Interview.

Fees
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.545
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.32

Course Structure

Semester 1
Professional Core Courses
Organizational Behavior
Economic for Managers
Marketing Management
Information Technology for Managers
Accounting for Managers
Statistics For Managers

Specialisation Electives
Theories of Mass communication
Mass Media Industry
Consumer Behaviour

Or
Two NTCC* on Sectoral/Functional Area

Term Paper-I
Seminar

Or
Combination of B & C
Value Addition Courses
Business Communication
Behavioural Science - I

FBL (Choose any one)
French
German
Spanish
Japanese
Chinese

Semester 2
Professional Core Courses
Human Resource Management
Financial Managment
Research Methodology
Productions & Operations Mgmt.
Legal Aspects of Business

Specialisation Electives
Media Culture & Society
Media Design
Media Globalisation

Or
Two NTCC* on Sectoral/Functional Area
Minor Project - 1
Company Report

Or
Combination of B & C
Value Addition Courses
Business Communication
Behavioural Science - I

FBL (Choose any one)
French
German
Spanish
Japanese
Chinese

Semester 3
Professional Core Courses
Strategic Management

Specialisation Electives from Sectoral/Functional Area(Choose Any 5)
Print Industry- I
Publishing Industry- I
Broadcast Industry- I
Film & Music Industry- I
New Media Industry- I
Advertising Industry- I
PR & Event Industry- I

Summer Internship Evaluation

Open Electives
Value Addition Courses
Business Communication
Behavioural Science - I

FBL (Choose any one)
French
German
Spanish
Japanese
Chinese

Semester 4
Professional Core Courses
Strategic Management

Specialisation Electives from Sectoral/Functional Area(Choose Any 5)
Print Industry- II
Publishing Industry- II
Broadcast Industry- II
Film & Music Industry- II
New Media Industry- II
Advertising Industry- II
PR & Event Industry- II

Summer Internship Evaluation

Open Electives
Value Addition Courses
Business Communication
Behavioural Science - I

FBL (Choose any one)
French
German
Spanish
Japanese
Chinese

Contacts
0120-4392306
0120-4392307
0120-4392306
0120-4392307


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