MBA kluwer

[pooja]

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I want to do Mini MBA program in Wolters Kluwer Belgium so can you please tell me the course structure of the program?

[pooja]

Follow a Kluwer Training Mini MBA, for, within the space of barely 9 days, you will acquire all the following relevant skills and knowledge you will need to become a successful manager.

Strategic management
Marketing and sales
Financial management
Logistics and supply chain management
Human resources management
Leadership and organization
Project management and change management

Programme

MODULE 1: INTRODUCTION AND FINANCIAL MANAGEMENT (part 1)

A. Introduction

Defining the learning objectives
Initial steps in the improvement project

B. Financial management

How an organization works
Evaluating potential growth
Launching production trajectories
Salary negotiations
Strategic and financial planning
Market analysis and commercial negotiations
Presenting quarterly figures, expectations, long-term targets
The impact of your decisions on the financial results
The importance of teamwork at the top of an organization

MODULE 2: STRATEGIC MANAGEMENT

A. Towards a better focus in a targeted fashion

The components of a sound strategic plan
The importance of consequent and organization-wide strategic choices and how to make these choices
The importance of a correctly formulated mission and how to formulate that mission
The difference between corporate strategy and market strategy
The relationship with stakeholders: options and modi operandi.
An overview of strategic models that can help you develop a market strategy: Boston Matrix, Ansoff analysis, generic strategies, SWOT analysis...
Implementing a strategy in a successful organization based on the 7-S approach (McKinsey)

MODULE 3: HUMAN RESOURCES MANAGEMENT

A. Fundamentals for happy and motivated employees

Recruitment and selection: recruitment channels, selection rules and pitfalls, types of contracts
Welcoming new employees
Remuneration: basic principles, salary as motivator, remuneration dos and don'ts,

Career paths, career management

The manager's role in the training and development of employees
Evaluation: the importance of performance reviews
Bidding employees farewell
Social consultation

MODULE 4: PROJECT MANAGEMENT AND CHANGE MANAGEMENT

A. Turning projects into concrete results effectively

The growing importance of a project-based approach
The organizational aspect of projects: the format aspect, the I aspect, the we aspect
What forces and interests come into play in projects?
How to set up a project?
How to increase your chances of success through project planning and project management?

B. Change management

How do employees regard change projects? Where does resistance arise?
Basic principles of successfully convincing people of change
How to boost your success rate? Practical recommendations and step-by-step plan

MODULE 5: MARKETING AND SALES

A. A well-thought-out marketing and sales policy in response to a competitive market environment
1. Business strategy

Deciding on one of the three business values
Deciding on the most optimal product-market mix
Four strategies to escape from a commodity
Discovering potential for growth and ditto strategies

2. Brand strategy

Determining brand value, brand profiles and a communication model to match
Determining the existing and desired image
Determining the value proposition
Different positioning strategies and brand structures

3. Communication strategy

Segmented marketing planning
Integrated communication
Determining the media matrix
Managing the ROI of your marketing planning

BUSINESS CASE COACHING

Optional evening sessions until 7.30 p.m.
MODULE 6: ORGANIZATION AND LEADERSHIP
A. Leadership as a cornerstone of corporate success

The difference between leading and leadership
The 4 important dimensions of leadership
Vision, inspiration and passion within the framework of leadership
How to deal with egoistic exchanges, a lack of excellence and political games in organizations

MODULE 7: SUPPLY CHAIN MANAGEMENT

A. Experience the dynamics between sales, operations, procurement and distribution

Setting up and managing a modern supply chain
The dynamics of supply chain management
The added value of cross-functional collaboration and decision taking
Via the business game 'The Fresh Connection' you will gain a more in-depth insight into the Sales & Operations Management concept. Possible business strategies (product leadership, customer intimacy and operational excellence) and their impact on supply chain management will also be discussed.
For this particular session, we would ask you to bring your own laptop.

MODULE 8: FINANCIAL MANAGEMENT (part 2)

A. Estimating, analysing and evaluating knowledgeably

How to read a balance sheet and a profit and loss account?
What can you learn from your customers' and suppliers' annual accounts?
The importance of financial analysis and translating that into a financial policy
How to perform an investment analysis?
What does an expenses and revenue analysis entail?
How to draw up a better financial plan and budget?

MODULE 9: INDIVIDUAL BUSINESS CASE PRESENTATION

Attention! No editions found
Only incompany

They didn't schedule open sessions of this training. This training is only given in-company.

Contact-

Kluwer Training (BE 0456 675 010)
Ragheno Business Park
Motstraat 30
2800 Mechelen
Belgie
Tel: +32 15 45 34 40 Fax: +32 15 42 28 31